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How Salon Clients Find You Online and The Missing Context of Charging Your Worth
In this episode, Nina dives into a few key actions that can have an immediate impact on your salon business and brand. New salon clients find you via search, whether it be through search engines, voice, AI, referral platforms or the socials. Every word matters, which means your captions are more important than ever. In this episode I share an exercise I did that proved how social media posts can significantly contribute to how your salon comes up in search engines. We also talk about the missing context of the ‘charging your worth’ messaging in the salon industry, and give you some fundamental tools to help you refocus your energy on your own salon brand and get out of comparison. Thank you so much for listening!
Links mentioned in this episode:
Creating Your Awesome Brand Course
A School for Salon Owners
Apple Podcasts
Spotify
YouTube Podcasts
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
Let’s Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More
In this episode on the pod, Nina comes to you for a little catch-up after being under the weather this month to celebrate Passion Squared’s 12th birthday, dive into repurposing content, navigating sick days with salon clients, healthy boundaries vs. walls in your salon business, and some things to consider before discounting your salon services when you’re business is slow and you’re not sure why. Thank you so much for listening! Whether you’ve been here since day one or just arrived, thank you for your trust, support, and love. We’re so grateful you’re here.
Links mentioned in this episode:
Creating Your Awesome Brand Course
Episode Timestamps
01:52 Celebrating 12 Years of Passion and Gratitude
03:44 The Importance of Healthy Boundaries and Your Salon Business
07:44 The Difference Between Healthy Boundaries and Walls
11:28 The Impact of Discounting on Your Salon Brand and Its Value
Apple Podcasts
Spotify
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
