Passionista Profile: Jacqueline Scordato

“I am seeking. I am striving. I am in it with all my heart.”

Vincent van Gogh

Meet Jacqueline Scordato, hairdresser, color educator and owner of J. Scordato Salon in beautiful Tucson Arizona.  Jacqueline has made a commitment to learning everything she can about how the social + digital space can help her grow her salon and more importantly, her team, to help them achieve their goals and dreams.  That is what we call true leadership, and something all owners can strive for.  Awesome.

Passion Squared: What are your current goals as a salon owner?

Jacqueline: As a new salon/salon owner I am constantly striving to create buzz and awareness that we are here and ready to serve our guests, while striving to build our salon culture.  Through that it’s a goal to help each team member find their journey in this industry whether it be print work, getting involved in fashion shows, or whatever else motivates.

Passion Squared: Which social platform are you focusing on to reach that goal?

Jacqueline: Right now we are focusing on our Facebook page.  Attending the social webinars have really opened us up to how important it is to focus and master a platform before moving on to adding another one to the mix.

Passion Squared: Why that one?

Jacqueline: We decided to start with and focus on Facebook.  Most of the age group we are targeting is found on Facebook so it made sense to begin there.  It also seemed to have the most information available on how to use it to build our business.

Passion Squared: What did you do?

Jacqueline: Webinars have definitely been key to understanding Facebook and exactly how it works.  In addition to that we joined a local social media networking group to help create more buzz by cross promoting on our page and meet other businesses.  We post daily with a picture, a caption, and an easy to answer question to try to engage people who’ve liked our page.

Passion Squared: What have the results been?

Jacqueline: We’ve been experiencing great results… It took about three months of daily posting on our page and commenting on others posts to start seeing a steady influx on our page.  Our own guests have started looking forward to our posts and have been interacting as well.  We’ve just hit four months of posting and are now experiencing at least one referral a week from our Facebook page!  So excited to see where it takes us after a few more months!

Passion Squared: Any other thoughts or comments?

Jacqueline: When I first opened the salon I was excited and active on our Facebook page and then began entering as many social platforms as we could.  With free time being a rarity I began to slow down on posting and became overwhelmed with so many different sites.  After beginning the social webinars with Passion Squared I began to look into Facebook again and have made it part of my morning coffee/wake up routine.  Now as I’m becoming more comfortable and efficient with Facebook, I can’t wait to branch into another platform!

To connect with Jacqueline and the J. Scordato Salon Team, you can find them engaging on their social pages…

J. Scordato Salon Website

J. Scordato Salon on Facebook

J. Scordato Salon on Pinterest

J. Scordato Salon on Twitter

Instagram @jscordato82

A big shout out of love and thanks to Jacqueline and the J. Scordato Salon Team for sharing their story.  We are so happy for your success and excited to watch you continue to grow.

(shared with LOVE from your passionistas Nina + Gordon)