“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared”
Buddha
Have you ever wondered what makes a Facebook post engaging? And by engaging, we mean the post earns likes, shares and comments. Is it magic? Is it a secret? Well, maybe a little, but there are some key elements to consider in developing engaging posts on Facebook.
As we write this blog post, we still are freaking out (in a good way) about the most engaging post in our history (that’s 2 months and 25 days). Which earned 133 shares and 49 likes. WOW.
What about this post resonated with our Passion Squared community? Here is our take…
Are you posting for your Target Audience?
Our community is passionate about making the world a better place, and this is done by starting with ourselves, which this quote was speaking to. In our industry, we crave inspiration, growth and personal development, which is why inspirational quotes and images resonate with many of us.
Are your posts drenched in Authenticity?
The most engaging posts are those that people can feel the authenticity of your message. The message from this post was just that, authentic, as was our intention in posting it. People know when we are being “real”, the social space is no different, authenticity rules.
Are you enchanting your audience with Pictures?
On Facebook, posts with pictures or videos are typically the most engaging. Makes sense, doesn’t it? We all love images that make our heart sing.
Are you part of the Conversation?
The social web is the ultimate cocktail party. Its designed for us to engage in two-way conversations. This means its super important to always be checking your page, looking for posts, questions, comments, and responding, acknowledging and engaging your followers.
So many of us have thought that our Fan count was most important, when in reality, its the “Talking About This” number that counts. This number represents the actual people engaging your page either by likes, shares or comments.
There are tremendous insights available on your “admin panel” of your business page. We recommend taking a look to see what your pages most engaging posts have been, and doing more of that.
Facebook has given us all such a cool opportunity to engage, empower and share with each other. We are so grateful for our friends of Passion Squared and for all the love and support we feel from each of you every day.
