Riawna_Nikkipassion purpose podcast hd

Riawna Capri + Nikki Lee on Leadership + Communication + Respect

April 11, 2019Nina KovnerPodcast

In this episode Nina sits down with the leaders and co-owners of Nine Zero One Salon, Academy, Beauty Coach TV, In Common Beauty and BeYOUtiful Foundation. Riawna + Nikki share their story of the early days of being salon owners, the lessons they learned, how they have remained awesome business partners and friends, along with why communication and respect have become the foundation for the brands they have created. This is a must listen for anyone thinking about becoming a small business owner and leader. You can learn more about these humans, their brands and causes on the socials at: @riawna @nikkilee901 @ninezeroone @beautycoach_com @incommonbeauty @beyoutiful_foundation

 

 

Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review. It matters to us, and so do you. Thank you- Nina

Pinterest

Pinterest for Business Step-By-Step

November 16, 2012Nina KovnerENGAGE, GROW

“The artist lives to have stories to tell and to learn to tell them well.”

 Criss Jami

One thing we can always count on in the social + digital world is change.  For those of you who are addicted to Pinterest and are using it for your business, you will be happy to know that Pinterest just launched Business Pages.  Here is a super easy step-by-step for you.

Step One
Go to business.pinterest.com.  If you want to change your existing page, select “Convert Existing Account”.  If you want to start a new business page, select “Join As A Business”.

Pinterest


Step Two
Fill in all of your business information.  If you are converting an account, it will look different.  We will get to that in the next step.
PinterestPinterest


Step Three
If you are converting an existing account, this is what it will look like.  First, you select your business type, for salons, choose local business.  For session stylists, beauty bloggers, etc choose professional. You now have an opportunity to edit your profile, change your business name, About section, user name etc.
HINT: User names are your unique URL, so we suggest if possible, it be the exact name of your business.  This helps with becoming more discoverable on the web, big time!

Pinterest

Pinterest

Pinterest


Step Four
We now have the opportunity to “verify” our websites.  This allows for your actual website URL to be featured on your page.
HINT: We highly recommend you have a super smart person do this, or what some people call the “IT” guy or girl.  For those of us with WordPress blog sites, there is a way to verify, but again, its takes a IT person.  We have our IT friends doing ours this week.

Pinterest


Step Five
While you have your super smart IT guy or girl, have them add the “widgets” you want to your website.  Pinterest has added some cool new ones.  All of these widgets are designed to increase engagement and connections.  Super cool.

Pinterest

Pinterest

PinterestPinterest


Step Six
Celebrate and keep pinning your passions! And be sure to thank your super smart IT friend for the help.

If you want to learn more about Pinterest, check out our webinar posted on PassionSquaredTV.

We also offer one-on-one mentoring in the world of social, digital, marketing and branding.  If that sounds like your thing, click here to connect with us.

You can find us on Pinterest @ pinterest.com/passionsquared

(shared with LOVE from your passionistas Nina + Gordon)

Happy

You Made My Day

November 3, 2012Nina KovnerGIVE BACK

We love this short film because it shares in a creative and impactful way about how most of us are looking for “validation” through our connections with people. More importantly, it connects directly to the important role you play everyday with and for your clients.

When a client sits in your chair, they are looking not only for a great experience but also to receive validation of who they are by way of how you make them look & feel.

We take our hats off to all of you who make a difference in peoples lives everyday.  For helping your clients be more beautiful, both inside and out.

(shared with LOVE from your passionistas Nina + Gordon)

Pinterest

Very Pinteresting

October 19, 2012Nina KovnerENGAGE

“Think left, think right and think low and think high.  Oh the thinks you can think up if you only try!”

 

Dr. Seuss

Pinterest

Why Pinterest?
With all the social platforms available for us to engage on, Pinterest is one that has not taken off in our industry as much as others.  Yet Pinterest is one of the best ways to drive traffic to your website or blogsite and to become more discoverable on the web, just by being creative.  And more traffic to your website can mean more new clients.  Hmmmm.

Hair + Beauty Rule
What is alarming, very much like we see on YouTube, is some of the most popular boards on Pinterest are Hair & Beauty boards, NOT created by beauty professionals.  Just people passionate about hair.  Hey wait, isn’t that you?  Well yes, but if you are not on Pinterest sharing your passion for hair, then how can you become discoverable?  Think about it.

Two of the top 15 most popular pins ever on Pinterest are nails and hair.  One mom, Elizabeth Van Essen , who is not a hairdresser, had one of her how-to hair videos liked 7341 times, repinned 32,620 times with 99 comments. She has an entire website called Babes In Hairland dedicated to hair how-to’s. It may be something you want to take a look at if you are interested in Pinterest for your salon.

Check out these super cool facts about Pinterest:

A Marketer

by MDGadvertising.

Is Pinterest for You?
Are we saying everyone should be on Pinterest? No.  But what we are saying is if you have specific goals and want to drive more traffic to your website, to become more discoverable on the web to attract new clients, this may be the perfect platform for you to engage in.

Of course, when they get to your website or blogsite, you must be sure they can easily take some type of action.  Such as the ability to see your salon through pictures, browse your services and prices, and most importantly, can they make a reservation online.

If you are looking to better understand the Power of Pinterest for your salon or business, we have a super cool webinar recording on our YouTube channel PassionSquaredTV.  If you are currently on Pinterest, we would love to follow your boards.  You can follow us by clicking here.

(shared with LOVE from your passionistas Nina + Gordon)

Our History: We Can All Learn From It

April 20, 2012Nina KovnerGROW, HEROES

 

 

 

 


“Study history, study history.  In history lies the secrets of all statecraft”

Winston Churchill

History is an amazing teacher and so we were thrilled to see leading longhair artist and smart salon owner, educator, and artist Ryan Teal post the following question on his Facebook wall. We couldn’t help but add an answer onto his wall, and add to it by sharing this great video highlighting an important and transformative time in our industry’s history.

Ryan Teal Facebook post
“Can you imagine a architect graduating from school not knowing Frank Lloyd Wright? Or an artist not knowing Dali? Why is it that hairdressers are ok not knowing their history?”

Our Comment
“History has to be handed down – by those who know it to those who don’t (since most don’t know what they don’t know and for sure have no way to easily find it).”

Artists tend to seek history out as it informs and offers context and/or inspiration for what they are creating; whereas the average person doesn’t necessarily have an obvious (to themselves) need to know it. They also likely don’t have role models who are mentoring them as to its importance -and offering up interpretations of specific history to help make it relevant in the modern context.

Thank you Ryan Teal for starting this important conversation, thank you Hairbrained.me for sharing this amazing video by Flint Whincop and thank you to all the mentors and leaders who are sharing the rich history of our industry.

https://www.youtube.com/watch?v=wJ8DQrspQvE&feature=youtu.be

(shared with LOVE from your history geek passionistas Gordon+Nina)

video: Flint Whincop via Hairbrained.me 
photo: Vidal Sassoon
Check out The Teals @ http://www.tealsalon.com/