4 Awesome Content Creation Tools
“Create something people want to share.” John Jantsch
(originally posted May 19th, 2014)
Your content is your marketing. Both online and off. I have said it what seems like a thousand times since starting Passion Squared. And the question I get over and over again is how in the heck do I create content?
Before we dive into the tools I use the most and think are the most awesome, lets begin at the beginning.
1. Your content needs to tell a story.
2. It needs to be compelling and relevant to your community, clients, and audience.
3. It needs to be consistent with your brand why, promise, story and image.
4. It needs to be quality.
5. It needs to be easy to share.
The best content you can create as a service business to share on your social platforms is happening everyday around you. Whether you are in beauty or wellness, you are connecting with clients, seeing results, playing with your team, and creating experiences, all of which are perfect opportunities to capture those moments, on film. And by film, I mean your phone. If its important to you, you will do it. Just like anything.
Here are my 4 most awesome content creation tools…
1. Pic Stitch App
I love Pic Stitch because it is the tool that creates before’s and afters and allows us the ability to tell a story through a collage of photos. Before’s and afters are still the most popular pieces of content I have seen work on Facebook and Instagram. But it can also be used to show a style and products, different angles of a cut, a smoothie recipe with the ingredients, etc. You can even brand these pics by using your logo in one of the boxes. #awesome
2. Flipagram App
We all know that video can be SUPER engaging, and what I love about Flipagram is that we can make “videos” with music. Simply using photos in our phone, and music from our iTunes. These are great for creating Instavids, the 15 second videos on Instagram and for auto-posting to Facebook. I have seen some of my highest engagement numbers when using this tool. And, the bonus, we can add our logo into the “slide show” to create branded content. #awesome
3. Pic Monkey
This is my go-to platform to create all my morning quote posts. Once you create a branded template, or picture, you simply import it into Pic Monkey and type away. There is a paid version with more fonts and options, and a free version which is what I use. Again, branding is key here, so find a great designer to create the templates for you if you are not skilled in that area, like me.
4. Canva
My latest obsession! I love Canva so much and just began working with it. It has pre sized templates for Facebook posts, cover images, Instagram, Pinterest and more. There are free graphics and paid graphics you can use. Their font selection is not my fave, but I am sure they will be adding more. I created my latest Facebook cover photo using Canva, by simply choosing the Facebook cover photo template, importing The Weekly Dose of Awesome logo, and choosing a white background. #awesome
So, first things first. Create a plan tied to your objectives. Then begin creating. Then share. Then measure.
And most importantly, if you want to create compelling and relevant content, engage a designer to help you create templates, to size your logo properly and even in some cases, create your content. And if you are thinking you can’t afford it, I am telling you, you cannot afford not to if you want to create awesome in your marketing. Think about it like this… As a hairdresser, you get pretty worked up when people do their hair at home, think about how the designers of the world feel when they see crappy graphics.
(shared with LOVE from Nina)
UPDATE on September 24, 2016
I still use these tools weekly except Flipagram. I’ve added Diptic, Afterlight, WordSwag and PicPlayPost to my go to faves. The point is, some things never change, and some things evolve, just like biz + life. #awesome
The High Price of DIY
“If you think a professional is expensive, wait ’til you try an amateur.”
Red Adair
(image via Google)
Here is the audio version of this post. Thank you so much for listening.
Beauty professionals have incredible pride in being masters of their passion. And I love that. Graduating beauty school is still to this day one of my most awesome accomplishments.
Most likely you studied and practiced for years to obtain a license, certification, or some type of advanced knowledge. You have invested several thousand dollars to train with the best and are passionately committed to daily improvement to the tune of thousands more dollars and time in advanced education and tools.
What baffles me is how did that experience make you believe that you also can design marketing plans and strategies, design logos and websites and create brands? Last time I checked, beauty school curriculum did not include graphic design, strategy, branding or business development.
I’m sure the graphic designer or web programmer feels the same way you feel when they see your DIY graphics and websites, like when you see DIY cuts and colors. #ugh If I had a dollar for every time hairdressers freaked out about home hair color, and YouTube stars teaching at home beauty, I would be a gazllionaire.
Developing a website (and a business or brand for that matter) is way more than the colors and fonts. There is a strategy behind each word, each page, and each click. Same with logos. You think if it was that easy there would be a degree for graphic design? Creating a business, a brand, a logo, a website and a strategy is both an art and a science. Sound familiar?
By all means DIY, but please know that nine times out of ten it will show, in both your sales and profits.
In the world I work & play in, I cannot tell you how many times people have asked for help then quickly said, “I can’t afford it.” My question back is “Then how can you afford to build a business?” I have seen entrepreneurs waste thousands of dollars (including myself, not thousands but hundreds) and insane amounts of time on DIY, in the end, being frustrated and mad and nothing to show for it. I have also seen people do it the right way, invest time and money up front, and get what they need to create awesome.
You don’t need a million dollar budget to create. But you do need someone with experience and expertise to help guide you. You can do it right the first time, or you can do it wrong the first time, second time and third time until you realize it’s just not working.
When you choose to move way outside your experience and expertise, don’t be surprised when things don’t work out as you wished they would.
Once you engage a pro and set objectives, create a plan, logo, and brand identity, there are some great DIY (kinda) platforms for small businesses to use. But again, use with caution, and if you do not understand it, engage someone who does.
Here are some DIY and (kinda) DIY resources I use often for my business:
Canva
WordSwag
PicMonkey
Squarespace
WordPress
MailChimp
Moo
StickerMule
For my website, shopping cart, workshop materials and program logos, I engage a professional designer and web programmer, always. I pay $50-$75/hr. for these services and they are based on referrals from people I trust and content I love. For strategy, planning and marketing, I have quite a bit of experience in that area, so for me it’s DIY, after almost 30 years in the business of education, sales, leadership and marketing.
I also invest a significant time and money to feed my brain. Whether it’s through books, webinars, workshops, or coaches. This month alone I have invested over $500 in my education and well being. How much have you invested?
There are exceptions to every rule. If you are a bad ass hairdresser, graphic designer, web programmer, marketer, and strategist, I want to meet you and give you a big hug.
Love + Awesomeness-
Nina
Want to work with someone who can help guide you on the path to awesomeness in your biz + life? Click here and lets chat. If we are not a good fit and I can’t help you, I most certainly will point you in a good solid direction to help you grow. But beware, you will get 100% honesty from me. Because I care. So be ready.
A Cool Logo Does Not Make You A Brand
“Design is essential but design is not brand.” Seth Godin
For the last few years, I have had the privilege and honor of engaging, listening, and coaching small businesses in the beauty and wellness worlds. It truly is my purpose, and I am grateful every second I get the honor to empower those I love.
However, there is a trend I see happening that must be stopped, and that is the belief that if you make a cool logo, secure a domain name and throw up a website, you are a brand. I hate to be the bearer of bad news, but the truth must be shared. That does not make you a brand, it makes you a logo, domain and website owner. There is a big difference.
So, what makes a brand? While there are a gazillion elements, I will focus on a few that in my experience are the most important and powerful. No matter if you are a 1 person team or a 1000 person team, online or off, these principles apply…
1. Purpose + Promise
Having clarity around the purpose + promise of your business and the ability to communicate it through storytelling creates value + meaning (for your target audience), which in turn, create a brand.
2. Culture
How you communicate, the dialogue & systems you use, your team, how train your team, your negotiables, your non-negotiables, how you make decisions, how you care for your team, how your team cares for your clients, all of these things create a brand.
3. Experience + Value
How the customer experiences your business, how they feel, the emotions that come up while engaging with your business, the value that is perceived in the mind of the client, that is a brand.
4. Strategy
Planning, what you say yes to, what you say no to, your plans, pricing, promotions, programs, that is the beginning of a brand.
5. Relationships
When people begin to engage with your business and relationships are built. When transactions take place, that is a brand. And knowing your audience. Who you are for, and who you are not for. Both very important.
6.Identity
Your look, your feel, your sounds, and the consistency of your look, feel and sounds, all of these elements combined, creates a brand. This is where your logo comes in.
You see, we have it kinda backwards. We don’t start with a logo when creating a brand, we actually end with a logo.
When creating a business, with must begin with our objectives, our WHY’s, the outcome we are seeking, our strategy, our culture, experience, promise, purpose, and then, when we have clarity around that, it is time to begin design. And not one second sooner.
Why? Well, a logo is designed to communicate a brand promise, purpose, culture, etc. So how in the world can a designer create a logo without knowing those things? In fact, more importantly, how can you create a legitimate business and a brand without knowing those things? You know?
Love + Awesomeness-
Nina
The Bad Ass Barbers of Instagram
“Your culture is your brand.”
Tony Hsieh, Founder + CEO, Zappos
