Passion Squared Facebook Cover Photo

Awesome Facebook Image Cheat Sheet

June 30, 2014Nina KovnerENGAGE

“You can’t have style if you don’t have substance.”

Ozwald Boateng

 

Passion Squared Facebook Cover Photo Love these beautiful humans so much: (pictured from left to right)
Winn Claybaugh Ashley Conrad, Aura May, Brenda Bilodeau Amaral, Keri Davis, Brenton Lee, The Hair Nerds, Sugar Skulls, DC The Barber

Oh Facebook, why you gotta keep changing? While many get frustrated with all the changes over at Facebook, one of my jobs is to help you keep up with the biggest changes, the ones that may have the most impact on your biz and brand. With the new Biz page re-design, a few things have changed when it comes to image sizing.

The picture above is just a snapshot of some of the beautiful humans I have had the opportunity to hang out with recently, so I created a collage (with my fave new tool Canva) for the Passion Squared Cover image. As you can see, I left the far left side blank, that’s where the profile pic goes. A minor detail, but in my opinion, a major detail when it comes to how we present our brand.

Cut off logos, cut off words, blurry images are all big NO-NO’s if you want to present a professional and powerful image to your community.

Here are the new sizes for Facebook images.

Cover Image
Facebook Cover with Profile
Event Image
Facebook Event Image


Link Image (this is when you are posting a link on Facebook)
Facebook Link Image


Tab Image
Facebook Tab Image

Post Images are still SQUARES. The best size is 400X400 and larger. My daily quote posts on Passion Squared are 800X800, the largest recommended is 1200X1200.

As always, I highly encourage you to work with a designer to create graphics and templates that you can use to create your Facebook content. As I have shared in my post 4 Awesome Content Creation Tools a few weeks ago….. I love PicMonkey and Canva to create content.

No matter what you do today, or this week, please take a look at your current Profile image on your biz page (it needs to be your logo sized properly) and your Cover Image. Are they as awesome as they could be? You have all the tools you need to create awesome images, so now it’s just a matter of deciding how important it is to you. HINT: If you are trying to grow your biz and attract new clients, your brand image needs to be important to you.

Love + Awesomeness-
Nina

PS: This post does not currently have audio due to some major tech issues, I will add audio when I can sort everything out. Hello Monday!

What's Your Story?

What’s Your Story?

October 1, 2012Nina KovnerENGAGE, GROW

“Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.”

Tom Chappell, Tom’s Of Maine

http://www.youtube.com/watch?v=xpc57XUzKzQ

Meet Woody Lovell Jr., owner of The Barbershop Club at Farmers Market in Los Angeles.  Woody clearly knows the why + what + who of The Barbershop Club brand, and in this video, communicates it brilliantly in 1 min. 9 sec.  WOW.  Can you clearly communicate your brand why + what + who in 1 min. 9 sec?

Once Upon A Time
Both offline and online, whether you are marketing your salon or yourself, it all begins with knowing why you are, what you are, who you are, who you are targeting and clearly communicating your “story”.

In the online world, we all have 24/7 access to decide which brands speak to our hearts and minds.  Does your online presence match your offline presence?  If I go to your website, Facebook page or Yelp page, will I want to pick up the phone or book an online reservation?  While it may seem a bit overwhelming, this is what it takes to engage with today’s connected consumer.

Ok, I know what you are saying, I get it, I get it, but where do I begin?

Start With Why
Simon Sinek, a great author and biz leader we love, has an awesome book called Start With Why.  Simon says (lol) “People don’t buy what you do, they buy why you do it.”

So lets begin building your story. Get out a piece of paper, or laptop or iPad, and answer the following questions. Be sure your mind is clear and rested before you start this very important process;

1. Why did you open a salon? Why did you become a hairdresser?

2. Why would a client want to come to your salon? To you?

3. What is your promise?

4. What do you want to be known for?

5. Who is your target market?

6. What do you want clients to say about your salon, both online and off?

By answering these 6 questions, you have begun to develop your brand story.  And people buy stories way more than products or services. Think about it, think about your favorite brands and how you have bought into their “why”, their “story”.

Check Out The Brands You Love
The next step is to find the brands you love, Google them, check out their websites, Facebook pages, Twitter feeds, Yelp page, Pinterest boards, etc.  How are they telling their story? Do you understand their “why”?  Now go back to the 6 questions, would you answer them differently after studying your favorite brands?

If you are serious about building your salon or personal brand both online and off, we offer one-on-one coaching to help you craft your story and bring your brand to life.  To learn more about Passion Squared Coaching, click here.  We look forward to helping you ignite your passion and live your dream.

(shared with LOVE from your passionista Nina)