“One must have a good memory to be able to keep the promises that one makes.”

Friedrich Nietzsche

Brian Solis is one of our digital heroes.  He speaks the truth.  He understands the digital space like no other, and the opportunities it provides to businesses and people if its used in the right way.  Brian Solis is the best selling author of Engage, and The End of Business as Usual, two books we highly recommend if you are seeking a deeper understanding of the social and digital revolution.  He is a disruptor, and we heart disruptors that push to make things better.

While we read his blog daily, this one jumped out at both of us at the same time, without even knowing, and therefore, worth sharing.  “Dear (insert business name here), what is Your Promise”.  Many companies have mission statements and vision statements, many times written in a boardroom somewhere, but what is your Promise?

In today’s VERY NOISY social and digital space, people want to know you, what you stand for, what your promise to them is, and be ready, because today, you will, we all will, be held accountable thanks to Facebook, YELP, Foursquare, Twitter and all the other social spaces that people can speak their mind.

We hope you take the time to read this blog from Brian Solis, you will be very happy you did, as will your team and your customers.

(shared with LOVE from your passionistas Nina + Gordon)