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Tracy Ftacek on Building A Brand + Culture + Communication

In this episode, we sit down with Tracy Ftacek, salon owner, educator, leader and creator of the on-demand beauty brand Pretty Convenient. Tracy shares her journey into salon ownership, why culture + communication has become her foundation for success, advice for new owners and so much more. You can find Tracy on the gram @prettyconvenientapp @tracyftacek. Thank you, Tracy, for sharing your story with us. We love you!

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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review. It matters to us, and so do you. Thank you- Nina

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Stacey Rackham On Growth + Inclusivity + Leadership

In this episode Nina chats with Stacey Rackham, owner of Mint Hair Crafting salon. Stacey shares her journey on becoming a salon owner, leader, why inclusivity became a brand promise at Mint, and how growth can sometimes be super uncomfortable, and we even hear the sweet story of how Stacey found her fur baby Walter! You can find Stacey (and Walter) on the socials @minthaircrafting @staceyrackhair



Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review. It matters to us, and so do you. Thank you- Nina

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Riawna Capri + Nikki Lee on Leadership + Communication + Respect

In this episode Nina sits down with the leaders and co-owners of Nine Zero One Salon, Academy, Beauty Coach TV, In Common Beauty and BeYOUtiful Foundation. Riawna + Nikki share their story of the early days of being salon owners, the lessons they learned, how they have remained awesome business partners and friends, along with why communication and respect have become the foundation for the brands they have created. This is a must listen for anyone thinking about becoming a small business owner and leader. You can learn more about these humans, their brands and causes on the socials at: @riawna @nikkilee901 @ninezeroone @beautycoach_com @incommonbeauty @beyoutiful_foundation



Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review. It matters to us, and so do you. Thank you- Nina

Who Is Responsible for Building Business?

In this episode of #QandAwesome, I answer a question about who is responsible for building the business in the salon. It all comes down to a few things… vision, leadership, communication, confidence! And the answer is of course, we are ALL responsible, in any type of business, not just a salon. Thanks so much for watching!

The Letter C

It’s not what we do once in a while that shapes our lives. It’s what we do consistently.  -Anthony Robbins


Here is the audio version of this post. Thank you so much for listening. Enjoy!

So what does it take to create awesome? Over the last couple years, and really, over my entire career I have studied many businesses, including my own. I am one for keeping things real, and simple. While there are several ways to create awesome and people are doing it every day, it is the following traits and actions that I see which are some of the most important, and conveniently enough, they all begin with the letter C, so I call this the Creating Awesome Recipe.


Believing your awesome and learning to love yourself and believe in you. This is absolutely the biggest roadblock to awesomeness in the professional beauty + wellness industries in my experience. You can have all the education and motivation in the world, BUT, if you do not feel deserving of success and happiness, another class or workshop will not help you. Truth.


Turning your fears into creative fuel. Learning to say YES, and more importantly, NO! It’s a decision. It’s a choice. Make it.


Discovering your awesome and finding your purpose, promise and passion for yourself and your business. When you have clarity, those around you will too. If you want people to buy into your vision, seek clarity first, and then share it.


Living your awesome and creating systems, processes and plans for growing your business, consistently.  This holds true in business and in life.


Are you prepared to make it happen, even on the days you don’t feel like it? Enough said.


Sharing your awesomeness by engaging and marketing online and off to grow yourself, your team and your business.  Creating deep connections with the world around you brings so much more meaning to owning and leading a business.


George Bernard Shaw once said,” The single biggest problem in communication is the illusion that it has taken place.”  Truer words have never been spoken. Communicate with your team, clients and community. They will be grateful, and you will be a much happier owner, leader and awesomeness creator.

So there you have it. Pick one, work on it, then move to the next. Rome was not built in a day… and neither are our businesses or lives.

(shared with LOVE from Nina)