Purpose driven marketing begins (and ends) with a story. – Me
The daily dilemma is seems for so many marketers today, (and if you are reading this and you own a business or work in one, you are a marketer) is what to share on social platforms. And my answer is always the same, which is with questions back, which I know is so frustrating to many. Why do I ask questions? Because I do not know the answer until I know more about the story you want to tell. And how do you figure that out? Start here…
What is your purpose and promise as a business?
What do your clients and future clients value?
What is your objective for engaging on social platforms?
When you know the answers to the above questions, then go here…
1. Create content that communicates your purpose and promise.
2. Create content that tells authentic stories.
3. Create content that your clients and future clients value.
4. Use hashtags (Instagram) and search tools (Google, Pinterest) to curate content that your clients and future clients value and help you tell your story.
BONUS: Make the client the hero of your story. It’s not about us. It’s always about them. And be human. Human always works.
Here is an example for Passion Squared…
My purpose and promise is empowerment, clarity, truth, authenticity…
My clients are creative small business owners and the people who work in them who are seeking love, inspiration, support, clarity, guidance, comfort, reassurance, stress relief, authenticity + truth.
My content communicates the above through quotes, blogs, newsletters, videos and broadcasts.
The content I curate is from sources that fit my promise, purpose and my story. I would not curate (share) from sources, which I would call off brand; content that is dis-empowering, shaming, bullying, negative, self centered or demeaning.
My objective for engaging is to listen, build relationships, share and connect with humans who need my services.
Yes, you can continue to randomly post content a few days and week and wonder why you have little to no engagement, and why you are having so much trouble building a community of followers, or you can do the work. By the way, this is the same process for creating awesome offline content. So either way, its best to start here.
Want to learn how to create more awesome in your career, life + biz? If you are a creative small biz owner, check out A School for Owners. In A School, you get a ton of love, support + brain food, all in a safe, sacred space.
Love + Awesomeness-