#QandAwesome Episode 5 Creating Space For Things That Matter
In this weeks episode I answer a very common question… Where do you find the time to create #QandAwesome, your blog, newsletters, engage on social and more? It’s a little tough love and lots of truth. Thank you for watching. Enjoy!
Instagram 2.0
“A good snapshot stops a moment from running away.”
Eudora Welty
We are loving the evolution of Instagram and how our community has taken to it as the go-to app for engaging, sharing and connecting with the world. It’s no surprise though, as we are a creative and visual group of characters, and Instagram plays right into what we value most.
This week, Instagram introduced Web Profiles, where your page can be directly accessed on the web with your own unique URL. Pretty cool, yes? Why do we think its so cool?
1. It allows us to engage on the web, not just on the app, to like, comment and follow new users. Yes, there are several 3rd party apps that allow this already, but this is just kinda more official.
2. It helps our businesses become more discoverable on the web, just like other social platforms, the more we engage, the more discoverable we are.
3. Having our own URL allows us to share our Instagram page more easily among other platforms, as well as through our marketing and communications.
You can also edit your profile, revoke access to 3rd party apps, etc.
So how do you discover your profile? Simply go to www.instagram.com/your Instagram name here
If your page is set to private, only those who you allow to follow you will be able to see your photos. So you may want to double check your privacy settings on the app. You cannot change those settings on your Web Profile.
So there you have it. We will continue watching Web Profiles develop, as we sense this is only the beginning.
(shared with LOVE from your passionistas Nina + Gordon)
Square + Pinterest = LOVE
This is COOL! (and yeah, we know it’s not really cool to say cool, but this just is!)
Square on Pinterest (two of our faves) is a great role model to consider in creating your salon or stylist plan and presence on Pinterest.
Here are some ideas to think about for your boards:
Our Salon Clients (instead of Square merchants – you can make this more lifestyle and personal than in salon, or local business’ you love that your clients own, or both)
Our Salon in Action (clients experiencing the salon, interacting with the team, before & afters)
Our Town (local cool pics or stylists and the salon involved in your community)
Our Salon Life (your team in action in the salon, salon videos (or videos our salon loves), curation of product videos, fashion news and how to’s)
Our Story (your salon history and “promise” in pictures)
Our Products (and services – you all know how to make that one shine for sure)
Pinterest is the third largest (and growing) social site; it is visited primarily by women (70%) who have an average family income of $100,000+, a prime demographic for prospective clients. Pinterest offers a great place to anchor and curate content for Facebook – and is FUN to engage with as both a business and as a consumer.
How are you using Pinterest to enchant & engage clients? If you’ve yet to start, what are you waiting for?
If you love Pinterest, lets play @ www.pinterest.com/passionsquared
We love this article about how our fave credit card processor for indie’s (like us!) is using Pinterest to promote their business by sharing real stories and engaging current and future clients.
To read this story, click on the link.
http://thenextweb.com/insider/2012/04/06/square-takes-to-pinterest-to-draw-attention-to-the-merchants-using-its-card-reader/
(shared with love from your passionistas Nina+Gordon)