“Do not wait; the time will never be ‘just right’. Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.”
Napoleon Hill
Meet Danielle Valiente, a super passionate salon owner, stylist, Paul Mitchell educator and blogger taking the social space by storm to get closer to her goals and dreams. Danielle is such a great example of delivering value through engaging content on social platforms and as she adds value, she is getting the attention of the likes of eHow and Lucky Magazine. Danielle took some time out of her super busy schedule to share her thoughts on how she is using the social web to empower herself and her community. Enjoy.
Nina: What are your current goals as a salon owner/session stylist, etc?
Danielle: My current goals as a salon owner are to continue building our brand and salon team. I set goals every year and work hard to reach them. As a session stylist, my goals are to continue to grow my portfolio, my contributions to Lucky Magazine and my video blogging.
Nina: Which social platform are you focusing on to reach that goal?
Danielle: Do I have to pick 1? Currently I use: Facebook, Instagram, Twitter and YouTube as my main platforms. They each offer a little something different for reaching my audience.
Nina: Why those platforms?
Danielle: I’m focusing right now on building my YouTube presence. I love sharing education and information with people, so I’m using YouTube to bring my blogging education to life.
Nina: How did those platforms help you get closer to your goal?
Danielle: Currently I am one of Demand Media and eHows video talent. Every few months I create a series of how to videos that help hair stylists and the general public learn to do specific techniques related to hair styling.
Nina: What have the results been?
Danielle: eHow just added me to their YouTube page and within that day I already had hundreds of views.
Connect with Danielle on the social web and see all the cool stuff she is doing to build her brand.
It seems every few months, our community is falling in love with a new social platform, and right now, its without a doubt Instagram. Are we surprised? Absolutely not. Instagram was made for creative, passionate people, it was made for you. Awesome.
Fun Facts
Everyday, in the US, 7.3M people are jumping on Instagram to share their “day in the life” moments. That’s more than who access Twitter everyday via mobile. Wow.
Normal is the most popular filter, at 45% of all photos shared, which seems so funny to us, why would you use Instagram if you are not going to put a super cool filter on your pics? Hmmm. Kelvin is the least popular film, kinda makes sense as its the last option. Poor Kelvin.
Top 100 Hashtags
1. #love (we heart)
39. #hair (big opportunity)
65. #awesome (we are totally guilty of using this one a bit too much, but hey, its awesome)
87. #foodporn (awesome, lol)
96. #nails (wow)
98. #beauty (double wow)
Out of the Top 100 people/brands followed on Instagram, with Kim Kardashian and Justin Bieber being #1 and #2, there is an account called “hairpost” with almost 800,000 followers. Another confirmation on how in love the world is with hair and beauty on the social web.
These are a few of the cool stylists and salons we are following. Who are your faves to follow?
Are you using Instagram to share your passion and talents with the world? To become more discoverable on the web? Post your username on our Facebook page, we want to follow you.
If you are looking to better understand the social platforms and how they can help you ignite your passion and live your dream, click here. We look forward to hearing from you.
(shared with LOVE from your passionistas Nina + Gordon)
PS: Fun facts discovered on WEBSTAGRAM, thank you, we heart you.
