“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” Seth Godin
About every other day, I get asked “Nina, where do I find content for my social pages?” And my answer is always the same, what is your brand story, promise, purpose and objective. When you know this, then, and only then, will you begin to find inspiration to create or curate (share other peoples) content.
This past week, I was inundated with posts on Facebook and Instagram about the hair transformations of Kim Kardashian and Jared Leto. Now let me get something very clear, this has nothing to do with whether I am a fan of either of them. But for those that follow me, you know I am obsessed with one of them. #teamjared
What I witnessed were so many hairdressers and trade publications I love bashing their hair (and hairdressers) and even posting a message to clients to NOT come (pictured above) into the salon and ask for a certain color. OMG, are you kidding me? I am confident most had no idea the impact these posts were having on their brand. Thus, my intense need to write this post.
Now, onto my point. Your content is your marketing. It is your story. Your brand. Your promise. And if you are using your Facebook and Instagram pages to help grow your business, then why in the world would you post anything that tells clients NOT to come in to see you or ask for a certain look?
Each day I work with passionate humans looking to learn how to engage authentically and effectively on social platforms to help grow their business.
In my lifetime, I have NEVER seen anything like the empowering opportunities the social web gives to creative small businesses. It is astounding. If used properly, of course.
The beauty of our world is that we are free to believe, share and post anything we want. All I am asking is that you understand the effects of your posts and are clear on your objectives for the platforms you choose to engage on.
Remember, your content is your marketing. Every post, share, comment, like (even what you are liking and commenting on other peoples pages)… Each moment is telling your brand story to your current and future clients.
What does your content say about your marketing? It matters.
Love + Awesomeness-
PS: A big shout out to @jasonbacke of @tedgibsonbeauty for being an awesome model of content that supports his brand. Well done!