Intelligence is Sexy
“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime “
Chinese Proverb
The Social Beauty Intelligence Story
The AHA Moment
When we began discussing the creation of Passion Squared, we were energized (thank you Starbucks and our obsession with the pro beauty biz) and driven by the many opportunities we discovered within the social + digital space. But it was not about the platforms as much as it was about how the platforms could engage and empower the people and industry we love.
The Platforms Where We Play
We saw YELP driving significant new client traffic, Facebook allowing you to have meaningful conversations with current and future guests and YouTube beginning to bring the pro beauty biz to life in a whole new way. We were and are continually inspired by the power these new platforms have to transform businesses and careers, and help all of us achieve our dreams.
Help Me, Help You
Along the way, we realized that our community needed support, help, guidance, education and lot’s of love around the social + digital platforms which get us so excited – and out of that realization, the Social Beauty Intelligence Check-Up was born.
Its Just What The Doctor Ordered
The Social Beauty Intelligence Check-Up is kind of like going to the doctor for your annual visit, but for your salon or business and WAY more fun and empowering.
If you are ready for your Check-Up, give us a shout via email, phone, Facebook, Twitter, pony express or click here. (a handy link to Nina’s e-mail, cool, right?)
Remember, we’ve got your back, today and always!
(shared with LOVE from your passionistas Nina + Gordon)
Call Me Point B
“Dreams are like the paints of a great artist. Your dreams are your paints, the world is your canvas. Believing, is the brush that converts your dreams into a masterpiece of reality.”
Anonymous
This awesome TEDTalk by Sarah Kay gives us goosebumps every time we watch it. Our words, our poetry and our art can be so incredibly powerful- uplifting the minds, hearts and souls of those who hear it, read it, see it and experience it. WOW!
“If I should have a daughter, instead of Mom, she’s gonna call me Point B … ” began spoken word poet Sarah Kay, in a talk that inspired two standing ovations at TED2011. She tells the story of her metamorphosis — from a wide-eyed teenager soaking in verse at New York’s Bowery Poetry Club to a teacher connecting kids with the power of self-expression through Project V.O.I.C.E. — and gives two breathtaking performances of “B” and “Hiroshima.”
TEDTalks
(shared with LOVE from your passionistas Nina + Gordon)
Square + Pinterest = LOVE
This is COOL! (and yeah, we know it’s not really cool to say cool, but this just is!)
Square on Pinterest (two of our faves) is a great role model to consider in creating your salon or stylist plan and presence on Pinterest.
Here are some ideas to think about for your boards:
Our Salon Clients (instead of Square merchants – you can make this more lifestyle and personal than in salon, or local business’ you love that your clients own, or both)
Our Salon in Action (clients experiencing the salon, interacting with the team, before & afters)
Our Town (local cool pics or stylists and the salon involved in your community)
Our Salon Life (your team in action in the salon, salon videos (or videos our salon loves), curation of product videos, fashion news and how to’s)
Our Story (your salon history and “promise” in pictures)
Our Products (and services – you all know how to make that one shine for sure)
Pinterest is the third largest (and growing) social site; it is visited primarily by women (70%) who have an average family income of $100,000+, a prime demographic for prospective clients. Pinterest offers a great place to anchor and curate content for Facebook – and is FUN to engage with as both a business and as a consumer.
How are you using Pinterest to enchant & engage clients? If you’ve yet to start, what are you waiting for?
If you love Pinterest, lets play @ www.pinterest.com/passionsquared
We love this article about how our fave credit card processor for indie’s (like us!) is using Pinterest to promote their business by sharing real stories and engaging current and future clients.
To read this story, click on the link.
http://thenextweb.com/insider/2012/04/06/square-takes-to-pinterest-to-draw-attention-to-the-merchants-using-its-card-reader/
(shared with love from your passionistas Nina+Gordon)