(n) man·i·fes·to
A written statement declaring publicly the intentions, motives, or views of its issuer.
Nearly all of us have seen this image floating around our social pages. But what many of you may not know is the story behind the Holstee Manifesto, which has been shared over 500,000 times and viewed 60 million times online. It started as an idea for a different kind of clothing company, in the height of the recession in May 2009. The rest, as they say, is history.
A manifesto is a story. A statement of values and beliefs. And as we have talked about several times in our blog, webinars and workshops, people buy stories, not things. Will your story go viral and ignite 500,000 shares and an online business? Who knows. Is it worth taking some time to create yours? Absolutely.
So you may be thinking, isn’t this the same thing as a mission statement? No. Let’s be honest, most mission statements are lame, stale, passionless and old school. Manifestos are the new mission statement. They are real, authentic, emotional, relevant, public and immersed in passion. They are stories. Not just words typed on a piece of paper and filed away.
What is your manifesto? Are your team and clients aware of it? Do you share it on your website, social pages, in your salon or business, your communications and materials?
If you are looking for guidance and inspiration to create your story, we offer one-on-one mentoring to help you craft the ultimate manifesto. Click here to inquire about our programs. We are super excited to be part of your growth and success.
(shared with LOVE from your passionistas Nina + Gordon)
(image discovered on Holstee website)