gary-vee-cares-passion-squared-blog-hd

Gary Vee Cares

October 16, 2016Nina KovnerENGAGE, GROW

“The best marketing strategy ever? Care.” Gary Vaynerchuk

NOTE: This post was originally published February 28, 2013 as is still relevant AF.

Gary Vee is a business bad ass, author of Crush It and The Thank You Economy and now his newest piece of awesome Jab Jab Jab Right Hook: How To Tell Your Story In A Noisy Social World.

He started selling lemonade and baseball cards at the age of 8 to running his family liquor business to creating WineLibraryTV and now Vaynermedia, which works with personal and consumer brands to build unique and efficient online brand strategies. Gary is also one of the most passionate thought leaders in the new economy, or what I love to call, thanks to Gary, the “thank you” economy.

On February 28,2013 I had the honor of interviewing Gary as part of his #1aDayQandA. This was WAY before the awesome #AskGaryVee Show. An insane commitment he made to his fans to engage and bring value to his community. Why did he do it? He cares.

We talked why social, why caring matters more than ever for both big and small business, why storytelling is a gotta do, online and off, about passion, the power of Twitter, context, content and much more.

So grab your Starbucks and press play. You are in for quite a treat from one of the best, most passionate and caring biz leaders I know today. (and yes, I was freaking out which you will hear!)

Here are some of the highlights from my time with Gary…

  • Passion is the gas the drives the engine. True story.
  • All businesses began as a small business. Google at one point was just two dudes. Money is no excuse not to engage.
  • Business is about supply and demand. Caring is in short supply. But always in demand.
  • Business is all about storytelling and sharing those stories where our clients live. And that includes online.
  • We are all in the content business, well, only if we want to be a relevant, growing business.
  • Conversations about beauty are happening all day, every day on the web, especially Twitter, the clients are there, it’s your choice to join the conversation, or not.
  • How do you find time to engage on the social web? You make a decision. The End.

A big shout out of LOVE and GRATITUDE to Gary for being so generous with his time. And for being awesomeness squared.

What did you think of my interview with Gary? Share your thoughts in the comments below or directly with me. I’m listening.

(shared with LOVE from Nina)

Goodies from Gary Vee

April 14, 2014Nina KovnerENGAGE

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.  -Gary Vaynerchuk

 

Here is the audio version of this post. Thanks so much for listening. Enjoy.

Gary Vaynerchuk knows things and even better, he shares things. He recently shared some insanely awesome infographics which simply break down some key facts about the social platforms we love, and our clients love. What I love about these is that they focus on awesome content examples that fit the context of the platform, which is key to true engagement, inspired by his latest and awesome book Jab Jab Jab Right Hook.

In this latest book, he uses the example of boxing where the jabs are the set up, the value we create by posting relevant and interesting content, and the right hook being the big punch, or asking for the sale. I love him and his brain. Consider this. Are you posting all jabs and no right hooks? Or all right hooks and no jabs? The sweet spot is more jabs than right hooks. Think about it.

Check out these super awesome infographics Gary created to help us share our story with the right content in the right context for the platform to provide value, build relationships, engage and ultimately make a sale. Brilliant.

 

Facebook Facebook Infographic from Gary Vee

 

Instagram

Instagram Infographic from Gary Vee

Twitter Twitter Infographic from Gary Vee

So now its time to look at your content strategy. Are you jabbing on the right platforms? Right hooks? Storytelling? Is it time to re-think it? I want to know. Share your comments below or click here to share your thoughts with me. I’m listening and I care.

(shared with LOVE from Nina)