Here is the audio of this post. Thank you so much for listening.
After recording the Masters Series interview with Winn Claybaugh, a question he asked has been heavy on my mind. The question was “Who did I write my book for?” In between all the laughs, and tears of that interview, it really made me think.
While that would seem like such a simple question, it made me think about why I felt compelled to write the book in the first place, and what I was hoping the book would be in the hearts and minds of those who read it.
The message I was trying to communication was that the world wants us to live our purpose. And to me, that means following our heart. By writing down my journey and sharing it, it helped me get more honest and clear about what it takes to live an authentic life.
But the simplicity of that is what many times gets people confused. It is not an easy path to take; it’s actually the most difficult. Because in following our heart, we live on the edges of the society, we seek meaningful relationships and projects, we care deeply, and almost so much it hurts at times. We are seen many times as crazy, which you know, we are. We get comfortable with being uncomfortable. We embrace uncertainly. We are driven by our passions.
However, that does not mean that we are not thinking. We are thinking, actually more in many cases than those who choose to walk through life following someone else’s heart. We are strategic. We crystal clear in what feels awesome and what does not.
So why did I write my book? To challenge the seekers like myself, to open up a dialogue about living our purpose, to push those on the edge, and to share the experience and tools of my journey, in hopes of helping others live an awesomely authentic life.
Following our hearts is simple, but it requires we bring our brains with us, and that my friends, is the most awesome combination of all.
Love + Awesomeness-
Nina
PS: A big shout out of thanks to my friend Winn for the opportunity to share my story. And to all who have invested in my book and are on the path to authentic awesomeness, thank you, I am so grateful for you.
Click here to hear my interview with Winn Claybaugh. To purchase my book, in either ebook, audio book or a printed and signed copy, click here.
“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”
Eric Qualman
Why the Social Web? Because just like your salons, its about people.
Today, “90% of consumers trust peer recommendations” (what we know as word of mouth, referrals and long considered the key in driving traffic and growing our business). And if the social web is “Word of Mouth on Steroids”, then we believe you will want to be there, in a authentic & meaningful way.
Competition for clients has never been greater – and social web provides individuals and businesses with powerful (and affordable) tools, platforms and programs that level the relationship & engagement playing field between very large companies, the very small (and all in-between).
As the social revolution continues and the reach grows exponentially, the social web is becoming increasingly “local”. Yelp, Foursquare, and now Facebook (even more so by way of Timeline) are leveraging their massive consumer reach to better serve the needs of consumers locally while helping small businesses tap into where most buying power lives -within a few miles of home -and your salon.
Said best by Jay Baer (Social Media Speaker, Author, and Coach) and we believe this to be true- “Focus on how to be social, not do social”.
