In this episode, Nina revisits ‘your content is your marketing’, emphasizing the importance of creating content that aligns with your specific salon brand and audience. There is a big difference between marketing for local salon clients versus marketing as industry influencers, and to be effective, content needs to be relatable and valuable to your specific audience to build trust, relationships, and ultimately, a local salon clientele. We also talk about the Olympics, duh, and how inspiring it is to see mental health at the forefront, thank you, Simone Biles! You can find Passion Squared on the socials here, and learn more about A School here and the Creating Your Awesome Brand course here. Thank you for listening!Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We’d be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina dives into how salons can grow without depending solely on social media. We talk about the importance of understanding how different marketing strategies fit different types of businesses, like not confusing influencer and content creator marketing strategies with your local salon business marketing strategies. We discuss the fundamentals of new client engagement and existing client retention strategies, optimizing review and referral platforms, post-experience texts, email marketing, and local community engagement. Nina also underscores the need for consistency, time dedication, and moving through your fears to build a strong foundation, rooted in the fundamentals, grow your salon business, and feel more joy. YAY! You can learn more about A School here, and the Creating Your Awesome Brand Course here. Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We’d be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina shares some thoughts about creative slumps in content creation including a process to work through your slump. We talk about the importance of genuine connections and the struggle with passive content consumption, the difference between creating content for marketing your business and influencers who create content as a business, and the need for a periodic reset to find inspiration, value, and back into your rhythm. We also touch on the importance of seeking context in the online space. You can find Passion Squared on the socials here and the web here. Thank you for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina revisits the January 2024 episode on perspective for the salon industry and reflects on significant global and consumer trends impacting the salon industry from 2023 to 2024, emphasizing the importance of providing care, building trust, and creating value for salon clients. We dive into topics ranging from customer psychology and economic factors to specific salon industry trends such as the skinification of hair. Nina highlights the need for businesses to adapt to consumer behaviors, improve salon client experiences, and stay focused on the fundamentals of growing your salon business, focusing on lifetime client value and the importance of clear communication and consistent experiences, online and off, and strategies to retain clients, manage prices, and realign business practices, concluding with advice on focusing on fundamental values and avoiding the distraction of online discourse. You can find Passion Squared on the socials here and here, and Creating Your Awesome Brand, a complete course for beauty professionals here. Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Danielle Green, the owner, and creator of Radically Curly Salon, an employment based salon in Las Vegas returns to the pod. We discuss Danielle’s recent move to a large salon from a quad salon suite, to accommodate her growing clientele and team. Danielle shares the journey and motivations behind creating the Radically Curly Salon brand, which focuses on celebrating all natural textures of hair. Danielle also discusses her wisdom and insights from the build-out of the new Radically Curly location including the importance of external support systems like a business attorney and CPA, and the challenges and rewards of transitioning to a larger space. We also discussed marketing strategies, client referrals, self-care practices, and maintaining healthy boundaries as an entrepreneur. You can find Radically Curly Salon on the socials here and here, on the web here. Thank you Danielle for sharing your wisdom, again, with us! And thank you to our listeners for being here. We love you!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
