Client Shaming, Building Trust, and Your Salon Brand
In this episode, Nina revisits ‘your content is your marketing’, emphasizing the importance of creating content that aligns with your specific salon brand and audience. There is a big difference between marketing for local salon clients versus marketing as industry influencers, and to be effective, content needs to be relatable and valuable to your specific audience to build trust, relationships, and ultimately, a local salon clientele. We also talk about the Olympics, duh, and how inspiring it is to see mental health at the forefront, thank you, Simone Biles! You can find Passion Squared on the socials here, and learn more about A School here and the Creating Your Awesome Brand course here. Thank you for listening! Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We’d be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!
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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
Growing Your Salon Business Without Relying Solely on Social Media
In this episode, Nina dives into how salons can grow without depending solely on social media. We talk about the importance of understanding how different marketing strategies fit different types of businesses, like not confusing influencer and content creator marketing strategies with your local salon business marketing strategies. We discuss the fundamentals of new client engagement and existing client retention strategies, optimizing review and referral platforms, post-experience texts, email marketing, and local community engagement. Nina also underscores the need for consistency, time dedication, and moving through your fears to build a strong foundation, rooted in the fundamentals, grow your salon business, and feel more joy. YAY! You can learn more about A School here, and the Creating Your Awesome Brand Course here. Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We’d be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!
Apple Podcasts
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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
Let’s Catch Up: Creative Slumps, Content Creation, Seeking Context
In this episode, Nina shares some thoughts about creative slumps in content creation including a process to work through your slump. We talk about the importance of genuine connections and the struggle with passive content consumption, the difference between creating content for marketing your business and influencers who create content as a business, and the need for a periodic reset to find inspiration, value, and back into your rhythm. We also touch on the importance of seeking context in the online space. You can find Passion Squared on the socials here and the web here. Thank you for listening!
Apple Podcasts
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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
Little Things Make a Big Difference in The Salon Experience
The salon experience you create and deliver is your brand
Let’s talk about something close to my heart: creating unforgettable experiences in your salon. It’s not just about hair; it’s about every little touch and detail that makes your clients feel valued, cared for, and truly special. It’s about building trust with your clients and creating memorable salon experiences that keep them coming back to you and sharing their salon experience with their friends, online and off.
Imagine this: Subaru of Portland has a dog wash area connected to the service waiting room. Cute, right? It’s such a simple yet thoughtful and memorable touch that transforms a mundane waiting room into a space where customers feel acknowledged and appreciated. And this is perfectly aligned with the Subaru brand, as one of their brand promises is ‘Subaru Loves Pets” and one way they show that is through their longtime partnership with the ASPCA and Bark. Now, let’s translate that into your salon.
Experience Is Your Brand
Your salon brand isn’t your logo (logos are part of your salon brand identity) or your Instagram feed; it’s the experience you create. It’s how you make your clients feel when they walk through your doors. Experience is a big part of your salon brand promise. It’s what sets you apart from the salon down the street. What’s important to remember is different clients value different things, thus, having clarity around your salon brand story is so important, as it helps you create the most relevant “little things” that your salon clients value.
Here are a few examples of some little, yet significant, things you can do to elevate your client experience as long as they are aligned with your salon brand story:
- A hook in the bathroom for coats and bags: It’s the small conveniences that show you’ve thought of everything.
- An easily accessible phone or tablet charger: Keep your clients connected and stress-free.
- A lap desk for clients who need to work: Show that you value their comfort and time.
- A cup holder at your station: Eliminating friction, such as where to put your cup, shows clients you really care.
- A footrest or an extra pillow: Comfort is king and queen and all the things.
- Specialty beverage and snack service: Elevate the experience with a touch of luxury.
- Affirmation cards to take home: Leave them with something joyful to remember you by.
- Silent appointments: Respect their need for quiet and personal space.
- An elevated shampoo experience: Make it more than just getting their hair clean.
- Hot and cool towels: A touch of spa-like comfort that’s simple and valued.
- Cozy blankets and pillows for lash clients: Comfort during those longer appointments is worth it.
- Noise-canceling headphones for lash and nail clients: Help them escape the noise.
- Simple confirmation process: Make scheduling simple and convenient.
- Product samples: Who doesn’t love a free gift?
- Thank you notes: Never underestimate the power of gratitude.
- Respond to awesome reviews: Show your appreciation for their support and time.
- Neck, shoulder, or hand massages: Who doesn’t love a little extra pampering?
- Foot waxing with pedicures: Add value and convenience to their experience.
- Neck massager and back support options: Comfort is key for mani/pedi clients.
- New client welcome gift bags: Make them feel special from day one.
- Blanket warmers for facials: Little touches of cozy luxury.
- Hand or foot massage with facials: Elevate their relaxation and create more value.
- Disposable eyeglass handle covers for color clients: Thoughtful and practical. We love!
- Facial steamer for shaves: Add a touch of spa vibes to your barber services.
Building Trust, Showing You Care, Adding Value
Each of these small touches builds trust, shows your salon clients you care, and adds immense value to your salon clients’ experiences. It’s about making every visit to your salon more memorable, so they can’t help but come back—and bring their friends.
Remember, it’s the little things that make a big difference. Stay focused on creating those magical moments that set your salon apart.
The tools and strategies inside Creating Your Awesome Brand, a complete course for beauty professionals help you have clarity around your salon brand, which helps you decide which “little things” you want to build into your salon experience, build a strong foundation to make more aligned decisions, save a ton of time, money, and energy, and feel more confidence, courage, and joy. Click here to learn more.
Much love, in service to you-
Nina