In this episode, Nina shares a raw and real look at finding a new rhythm after a big move to Park City, Utah. Whether it’s pumping gas for the first time in six years, getting into someone else’s black Subaru Outback, to working in a coworking space after working from home for the last twelve years, there is nothing clean or perfect about learning new things and finding new rhythms. In fact, it most times is messy and frustrating, and also magical, and empowering. Whether it’s change you hoped and prayed for or change that was forced upon you, change is inevitably hard. Our daily tools we use with our clients are;
1. Be where your feet are 2. Slow, steady, and strategic 3. Pause, process, proceed
If you have the means, please do whatever you can to support those who experienced devastation from the hurricanes. To support beauty professionals, consider donating to the Professional Beauty Association Disaster Relief Fund. Thank you for listening.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina revisits ‘your content is your marketing’, emphasizing the importance of creating content that aligns with your specific salon brand and audience. There is a big difference between marketing for local salon clients versus marketing as industry influencers, and to be effective, content needs to be relatable and valuable to your specific audience to build trust, relationships, and ultimately, a local salon clientele. We also talk about the Olympics, duh, and how inspiring it is to see mental health at the forefront, thank you, Simone Biles! You can find Passion Squared on the socials here, and learn more about A School here and the Creating Your Awesome Brand course here. Thank you for listening!Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We’d be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, we welcome Amanda Harsche, an independent stylist, educator, and content creator from Denver, Colorado to the pod. Amanda shares her journey to becoming a hairdresser, despite initial resistance from her parents, how she built a salon clientele in a small town, authenticity and simplicity in creating content, and her unwavering commitment to making hair education accessible to all. We talk about Amanda’s struggles with mental health, her incredible milestone of achieving six months of sobriety, the importance of self-care as a hairdresser, and the value of a strong support system. You can find Amanda on the socials here and at Forma Collective Salon here. Thank you Amanda for being our guest and sharing your insights, experiences, and wisdom. We LOVE you!
Episode Highlights
Amanda’s Journey to Becoming a Hairdresser Building a Salon Clientele in a Small Town Becoming an Educator and Content Creator Creating Authentic Content Amanda’s Sobriety Journey Prioritizing Mental Health and Self-Care
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina dives into how salons can grow without depending solely on social media. We talk about the importance of understanding how different marketing strategies fit different types of businesses, like not confusing influencer and content creator marketing strategies with your local salon business marketing strategies. We discuss the fundamentals of new client engagement and existing client retention strategies, optimizing review and referral platforms, post-experience texts, email marketing, and local community engagement. Nina also underscores the need for consistency, time dedication, and moving through your fears to build a strong foundation, rooted in the fundamentals, grow your salon business, and feel more joy. YAY! You can learn more about A School here, and the Creating Your Awesome Brand Course here. Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We’d be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina welcomes back Brenda Amaral, owner of Gwen Mireille Salon & Spa in Raynham, Massachusetts, and founder of True Hair Education. Brenda shares her journey transitioning from booth renter to an employment-based salon owner, emphasizing the importance of overcoming fears and regrets. She speaks about her early challenges in leadership and the significance of having mentors. Our conversation dives into True Hair Education’s mission of providing unbranded, fundamental hair color education to empower stylists to make more informed, confident decisions. Brenda also discusses the importance of self-care, healthy boundaries, and continuous learning in her professional journey. You can find Brenda and True Hair Education on the web here and on the socials here. Thank you Brenda for being our guest, we LOVE you!
Episode Highlights Brenda’s Journey to Salon Ownership Early Lessons in Leadership Building a Clientele True Hair Education Learning from Mistakes Overcoming Fear in the Industry Empowerment Through Knowledge Combating Misinformation The Importance of Fundamentals True Hair Education Programs Navigating Leadership and Self-Care
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
