In this episode, Nina shares some much-needed context to help you understand the difference between salon-going and non-salon going consumers, which helps you better define your own target market, dream clients, or what we call at Passion Squared, brand people. When you have clarity around this, you can spend more time focusing on who you serve, and less time and frustration on the folks who simply don’t see value in a salon experience or never will. Nina also shares a super important marketing fundamental to help you align your pricing with your brand, strategy, business model, objectives, and desired outcomes and simplify your decision-making. You can find us on the socials @passionsquared Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode, Nina invites you to dismantle a decades-old narrative about salon “retailing”. The truth is, your clients come to you because of your professional experience and expertise which includes how to maintain their hair, skin, etc at home. The purpose and objective of educating your clients and recommending home care products and tools are to ensure your clients are happy. The outcome of happy clients is a happy business, which includes additional revenue. Money is not the objective, however, it can be one of the outcomes. If you choose not to educate your clients, you cannot get mad when they seek that education elsewhere, be it the drugstore aisle, Amazon, YouTube, or TikTok. You can find the most recent post we discussed in this episode here. You can find us on the web at passionsquared.net and on the socials @passionsquared Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode Gordon Miller, CEO (Chief Engagement Officer) of Hairbrained shares some thoughts on digital disruption, the rise of Amazon in beauty, it’s effects on salon retail, retail in general and what we can do about it. You can find Gordon on the gram @gordnm and Hairbrained at @hairbrained_official + hairbrained.me + hblive.me
You can also listen + subscribe to our podcast on;
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review. It matters to us, and so do you. Thank you- Nina
