Pride of Ownership Header

Pride of Ownership

Small Business isn’t for the faint of heart. It’s for the brave, the patient and the persistent. It’s for the overcomer.  -Unknown

Not everyone is meant to be a small business owner. And that is OK. There are leaders and followers, owners and team members. We each play a very important role in the world, no matter where we sit in it. After decades of working with and for owners, and being one, I have learned a ton about what it takes to be an owner. The key is in the knowing. In the self-awareness, in the acceptance that you may or may not be cut out for this. And that too, is OK.

The owner arrives earlier.

The owner stays later.

The owner serves.

The owner leads.

The owner creates leaders.

The owner seeks.

The owner struggles.

The owner shines.

The owner is grateful.

The owner creates.

The owner gathers.

The owner connects.

The owner is consistent.

The owner is compassionate.

The owner communicates.

The owner coaches.

The owner gets coached.

The owner engages.

The owner empowers.

The owner listens.

The owner is honest.

The owner invests.

The owner fails.

The owner succeeds.

The owner learns.

The owner responds.

The owner commits.

The owner sources.

The owner solves.

The owner sacrifices.

The owner is passionate.

The owner perseveres.

The owner has boundaries.

The owner knows when to say yes.

The owner knows when to say no.

The owner takes responsibility.

The owner is responsible.

The owner laughs.

The owner loves.

The owner cries.

The owner cares.

The owner is brave.

The owner has courage.

Not everyone is meant to be an owner.

Are you?

Love + Awesomeness-
Nina

 

5 Steps To Creating #InstaAwesome

5 Steps To Creating #InstaAwesome

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie

Ok, so I am pretty sure you do not need convincing that Instagram is the platform of the moment for so many people and businesses. And by that I mean, the impact of relationship and biz building for creative small businesses and the humans who lead them and work in them. #fact

But there are still so many myths and misconceptions on how to create awesome with the platform so I thought I would share what I know to be true and where to begin… And yes, I have written about this many times, and yes, I believe it cannot be repeated enough. So here we go…

Why
First and foremost, as with any platform, we always start with why, as the great Simon Sinek says. The objective. As in, why are we engaging on Instagram and why does anyone care? Instead of focusing on followers, focus on creating value, consistently. Yes, consistently. Let me say that one more time, consistently.

1. What is your story?
People respond to stories. Brands and businesses tell stories. What is yours? And while we are on that topic, what is in your about section? It matters. Why are you, who are you, and how do I connect with you?

2. What value will you bring to the conversation?
Listen more than you talk. But when you do talk, what value are you bringing to the table? This is not about self-promotion, it is about creating value.

3. What will your theme be?
All the best Insta’s have a theme. A look. A feel. A vibe. They exude energy. And your theme needs to be consistent with your brand identity. Your overall brand look and feel.

4. What hashtags will you use to connect, engage and become more discoverable?
Yes use hashtags, even more important, use them consistently. Unless you are Beyoncé, then clearly there is no need, we will seek you out. But if you are not Beyoncé, here are the general guidelines for local businesses…

a. Use popular hashtags that are consistent with your content and story. i.e. #ombre #braids #bridalhair #fitspo #athlete
b. Use branded hashtag, always. In my case, its #passionsquared
c. Use your local hashtags. In Portland, its #PDX, in Downtown LA, its #DTLA, find yours by searching hashtags on Insta or Google it.

5. How much time are you willing to invest in building relationships, engaging, and content creation?
Ok, this is where the pro’s and amateurs divide. If you are serious about building relationships, engaging, and listening, then you will invest the time. Period. How much? It depends on your content and engagement plan. I spend 2+ hours a day on Instagram. It is my primary social platform. And yes, a majority of my referrals come from Instagram. Is there a secret? Nope.

BONUS Tips!
When capturing, creating and posting content, please keep these things in mind…
Take a gazillion photos so you can choose the best one. One photo is not enough. How many are enough? You will know when you get the money shot.

Only post quality stuff. Really, did Nina just say that? Duh. Yes, I did, cause it needs to be said.

What do I mean by quality stuff? Lighting, Background, Detail, Clarity

Want to see how some others are doing it? Follow these passionate and talented humans. And look for themes, quality, consistency, storytelling, backgrounds, lighting, clarity, and detail. And educated eye and is an awesome eye. And why do I share these? Because I know for a fact Instagram has helped empower their biz + their lives. And I only work with facts. Not hype. Not theory. Simply facts.

@larisadoll
@xostylistxo
@glamiris
@hairgod_zito
@jaywesleyolson
@theconfessionsofahairstylist
@lalasupdos
@butterflyloftsalon
@andrewdoeshair
@anthonythebarber916
@sugarskulls
@heatherchapmanhair
@amberdodzweit

And of course, @passionsquared

Love + Awesomeness-

Nina

Solutions + Scarifices hd

Solutions + Sacrifices

“Every solution to every problem is simple. It’s the distance between the two where the mystery lies.” Derek Landy

Oh, isn’t life funny… Just when we think we have it all figured out, a situation sneaks up on us and surprises the heck out of us. Well, maybe it’s just me, but I had a big one just happen that I felt compelled to share. There is such a big lesson in it for me, which means maybe there is one for you too?

Whether it be in business or in life, we face problems every single day, well, to be honest, maybe every single hour. Where the awesomeness comes in is in how well we can identify the actual problem, and find a solution and keep pushing. The joys of creative small business ownership. Ahhhhh..

So here is how the story goes…

I have spoken a few times; well maybe more than a few, about my rescue dog Faith. She is special in that she is the most kind, gentle, loving, sweet but very scared, anxious and timid. She clearly was very much abused as a baby, as I have been with her since she was only 3 months old.

Once we moved to downtown Los Angeles, she began to become even more fearful. It began well, and then deteriorated quickly. I was at a compete loss. I brought in experts, doctors, dog whisperers, trainers, and the whole nine. She began to get better and better. So much so that I signed another year lease on my loft.

Then in late January, her brother Zen became very ill, and it was traumatizing to the entire family. And from there, she began to decline, quickly. In and out of the hospital with Zen nearly every few weeks it seemed became more and more difficult for all of us. And Faith kept getting worse. She did not want to leave the loft, and cowered the second she walked onto the sidewalks outside, in fact, many days, she needed to be carried. She began to lose weight, and was just miserable.

Meanwhile, my heart continued to break. Guilt, sadness, shame, confusion… and so many sleepless nights, wondering what the heck I was going to do. Months went by, and I just could not figure out how to care for Zen, who now has a terminal diagnosis, and ensure Faith was living the happy life she deserved. I was at a complete loss.

One thing I knew for sure, I would need to create a plan to move. To move out of the city, to a space that I was hopeful would be awesome for her. But that was not going to be happening anytime in the immediate future, like I just cannot move today, so still, at a complete loss and feeling the weight of the world on my shoulders. And more guilt, one of the worst, non-productive emotions out there.

Every 4th of July, I always get out of the city, as Faith has always been deathly afraid of fireworks. So last week, I packed up my babies and myself and headed south, to San Diego County where both my Mom and Stepmom live. Ahhhhhh, we would finally get a few days away from the noise and Faith could get a reprieve, if only for a few days. Then it hit me…. Like a ton of bricks… Like OMG, how could I have not seen this before? Like wow.

My Stepmother has a three-acre ranch, she has three loving dogs and horses and so much space to play and roam. She is home nearly every day, and her entire live revolves around her animals. And she LOVES Faith. She also just recently lost one of her dogs unexpectedly to a terrible illness and has been heartbroken ever since. Do you see where this is going?

The solution was always available to me. It has been there this entire time. And I did not see it. I did not see it because I was not willing to see it. Because in seeing it, that meant I would have to sacrifice something, me. My emotions. My heart. My guilt. My belief system that said “my sweet rescue for sure would never be OK away from her Mommy”… a very self-centered yet common line of reasoning. But it was not in the best interest of Faith. I was so focused on how I would feel, I never once even thought about all the options that were available to me. I was too deep in the problem.

You see, the solution is always there. It’s closer than you think. Than I think. Than we think. But it may take sacrifice. Whether it be sacrifice in comfort, not wanting to have a tough discussion, admitting we made a mistake, pride, ego, defiance, confusion, whatever. But I promise you; the solution is closer than you think. Way closer. It actually may be literally right in front of you. Or in my case, a few hours south in San Diego County.

I am not new to sacrifice; in fact, the last six years it could have been my middle name. I sacrificed a career, financial security and nearly all my material belongings to live a life of purpose, awesomeness and authenticity. To create a life of meaning, in my case, took a ton of sacrifice. And in looking back, I would do it all over again to be in the place I am today; grounded, at peace, fulfilled, and living a life of service + awesomeness.

I am happy to say, while I am missing my Faith so very very much, she is incredibly happy, happier than she has been in a long time. And Zen and I, well, we are good too, taking life one day at a time, and yes, working on finding a new space to call home in hopes that Faith will want to come back to us someday soon. The thing is though… I will be OK either way, because I can see clearly now. I found the solution. It was always there. It just took some time to see it.

Love + Awesomeness-

Nina

Storytelling header

4 Steps To Creating + Curating Awesome Content

Purpose driven marketing begins (and ends) with a story. – Me

The daily dilemma is seems for so many marketers today, (and if you are reading this and you own a business or work in one, you are a marketer) is what to share on social platforms. And my answer is always the same, which is with questions back, which I know is so frustrating to many. Why do I ask questions? Because I do not know the answer until I know more about the story you want to tell. And how do you figure that out? Start here…

What is your purpose and promise as a business?
What do your clients and future clients value?
What is your objective for engaging on social platforms?

When you know the answers to the above questions, then go here…

1. Create content that communicates your purpose and promise.

2. Create content that tells authentic stories.

3. Create content that your clients and future clients value.

4. Use hashtags (Instagram) and search tools (Google, Pinterest) to curate content that your clients and future clients value and help you tell your story.

BONUS: Make the client the hero of your story. It’s not about us. It’s always about them. And be human. Human always works.

Here is an example for Passion Squared…

My purpose and promise is empowerment, clarity, truth, authenticity…

My clients are creative small business owners and the people who work in them who are seeking love, inspiration, support, clarity, guidance, comfort, reassurance, stress relief, authenticity + truth.

My content communicates the above through quotes, blogs, newsletters, videos and broadcasts.

The content I curate is from sources that fit my promise, purpose and my story. I would not curate (share) from sources, which I would call off brand; content that is dis-empowering, shaming, bullying, negative, self centered or demeaning.

My objective for engaging is to listen, build relationships, share and connect with humans who need my services.

Yes, you can continue to randomly post content a few days and week and wonder why you have little to no engagement, and why you are having so much trouble building a community of followers, or you can do the work. By the way, this is the same process for creating awesome offline content. So either way, its best to start here.

Want to learn how to create more awesome in your career, life + biz? If you are a creative small biz owner, check out A School for Owners. In A School, you get a ton of love, support + brain food, all in a safe, sacred space.

Love + Awesomeness-

Nina

Passion Profile: David + Alexis Thurston

“Whatever you are… be a good one.”  Abraham Lincoln

In life, sometime we meet humans who immediately have an impact on us, ones that change our life for the better. That is exactly how I felt when first meeting David + Alexis Thurston, Owners of Butterfly Loft Salon Spa and Ubungalows in Encino, California.

Could it be cause I was born in Encino? No. It is because these two passionate humans are creating awesome + opportunities for so many. They are the real deal. What an honor it is to share some behind the scenes insight into the magic that is Butterfly Loft.

N. What does passion look & feel like to you?

BL. If you really care a lot about something, you are usually careful not to show exactly how much you care about it, for fear of coming across as uncool to others.  However, when you are really passionate about something (or somebody), you cease caring about how you appear and what others think of your ambition, in fact you can’t help yourself… you talk and talk and talk about your passion.  It becomes not something you do, but instead, something you are.  You think about it when you’re trying to go to sleep (which is hard when you’re passionate about something), and you think about it in the shower and while driving in the car.  When you’re passionate about something, and a critic puts you down, it stings even more, but when the passion is strong, you use it to proactively fuel your work to prove the critic wrong.  I see many of our stylists having this kind of passion about hair… and we are passionate about our salon.  It’s not what we do for a living… it’s who we are.

N. Why did you become owners?

BL. Before opening Butterfly Loft, I had created a hair product line.  I would go on the road, and into salons to educate stylists about the product line.  I loved doing what I was doing, but I was lonely.  After each class, I would leave the salon having met many cool people I would have loved to know more.  But, each time I would have to leave, and that’s the last I would see of them.  No long-lasting attachments were being formed in my professional life.

Most people’s big dream in life is to have a home and populate it with a loving family.  We created Butterfly Loft to develop a space that is a reflection of ourselves, and populate it with a salon family who we strive to inspire, and work with to create something bigger than we could alone.  We experience great joy in attending our stylist’s weddings and being a part of their other major life experiences.  The space we created is more than a salon, it’s where many get their sense of home, where they feel most right each day.  We got married inside Butterfly Loft… it’s a special place.

N. What is the biggest challenge you have had and how did you overcome it?

BL.We believe that a team that rows together in the same direction can go so much further than each can rowing alone. But, having a large salon where each stylist is an independent, station-renting stylist makes it a challenge for most to create a team atmosphere.

Outsiders are often surprised that our stylists are all independent, because the salon oozes teamwork and collaboration. To accomplish this, we create as many opportunities as possible to get our stylists together, by hosting a dozen education events a year and hosting parties where everyone is invited.  We often have one of our stylists teach a small workshop, passing on a skill they posses, and in return, ask one of the students to teach a workshop of their own to pay it forward.  In our design, we focus on building common areas where stylists can exchange ideas and inspire each other.  We have small dinner’s together where we discuss strategies on growing our social media following together as a team.

N. What is the greatest lesson you have learned?

BL. When hiring stylists and staff, don’t just hire anyone who wants to work for you.  Character and personality are the most important ingredients when building a team.  If you were stuck for two hours in a layover at an airport with the person, could you see yourself enjoying their company?  If not, don’t hire them.

N. What is one skill you believe all successful owners need to have?

BL. The ability to operate comfortably using both the left (analytical) side of the brain and the right (creative) side of the brain.

N. Why that one?

BL. You need to operate in the left brained sphere in order to run any successful business.  If you don’t have strong analytical and organizational skills, I would strongly recommend you do something other than own a business.  But, in the beauty world, you need to use your creative side to come up with solutions to problems, to communicate effectively with artists, and to inspire the hearts of stylists rather than the typical business where you try to inspire minds.

N. Why are you so passionate about sharing the stylists of Butterfly Loft + Ubungalows work on Instagram?

BL. Every day, a stylist at Butterfly Loft does something that makes our jaw drop in awe.  Instagram is an amazing tool for highlighting their talent.  But my favorite thing about Instagram is that it provides a way for salon owners and stylists to work together as a team to accomplish something more than each could on their own.  When one of our stylists creates great hair, we post it and the content brands us as being a great salon.  And in turn, when we post the content, it brings the stylists much more exposure, which of course can also lead to more opportunity for the stylist.  When we post the work of one of our stylists, over 25,000 people see it almost instantly.  Instagram creates a true win/win relationship that every salon owner should utilize to strengthen their team.

N. Favorite Quote?

BL. Whatever you are… be a good one. – Abraham Lincoln

N. Starbucks or Coffee Bean?

Coffee Bean

A big shout out to my soul sister Larisa Love for introducing me to David + Alexis, an introduction that continues to make such an impact on my heart. And to David + Alexis for being so generous and open with their hearts, minds and business. So grateful for you two rad humans.

To learn more about Butterfly Loft and UBungalows + to stay connected with all their awesomeness, you can find them on Instagram @butterflyloftsalon @davidbutterflyloft @alexisbutterflyloft
on Periscope @butterflyloftsalon by visiting butterflyloft.com + ubungalows.com.

Love + Awesomeness-
Nina