Intelligence is Sexy

August 2, 2012Nina KovnerENGAGE, GROW

“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime “

Chinese Proverb

The Social Beauty Intelligence Story

The AHA Moment

When we began discussing the creation of Passion Squared, we were energized (thank you Starbucks and our obsession with the pro beauty biz) and driven by the many opportunities we discovered within the social + digital space.  But it was not about the platforms as much as it was about how the platforms could engage and empower the people and industry we love.

The Platforms Where We Play

We saw YELP driving significant new client traffic, Facebook allowing you to have meaningful conversations with current and future guests and YouTube beginning to bring the pro beauty biz to life in a whole new way.  We were and are continually inspired by the power these new platforms have to transform businesses and careers, and help all of us achieve our dreams.

Help Me, Help You

Along the way, we realized that our community needed support, help, guidance, education and lot’s of love around the social + digital platforms which get us so excited – and out of that realization,  the Social Beauty Intelligence Check-Up was born.

Its Just What The Doctor Ordered

The Social Beauty Intelligence Check-Up is kind of like going to the doctor for your annual visit, but for your salon or business and WAY more fun and empowering.

If you are ready for your Check-Up, give us a shout via email, phone, Facebook, Twitter, pony express or click here. (a handy link to Nina’s e-mail, cool, right?)

Remember, we’ve got your back, today and always!

(shared with LOVE from your passionistas Nina + Gordon)

 

YELP

YELP…Yikes or Yay?

July 3, 2012Nina KovnerENGAGE, GROW

“A happy customer is the greatest advertisement.”

Andy Sernovitz, Author of Word of Mouth Marketing

According to the US Census Bureau, 14% of Americans move every year (that’s close to 50 million last year alone). Every year, 12+ million move out of state and another 12 million move to another county in the same state. That’s a lot of people moving around and many will be in search of  “happy customers” to help them find their next great haircut and more.

Enter YELP,  “the fun and easy way to find and talk about great (and not so great) local businesses”.

YELPWith over 54 million unique visitors each month, it’s the place where savvy salons go to tap into online word of mouth and take advantage of this growing (and FREE) source of real world referrals and traffic.  In fact, salons are the 4th most searched for business on YELP, after shopping, home services and restaurants. WOW.

Check out The Power of Yelp, our newest Social Beauty Intelligence Webinar on the Why’s, What, and How’s of YELP.  Our hope is that you gain insight into this powerful referral platform and begin to use it to help attract new clients to your salon, YAY!

http://youtu.be/PCIXyhODf2w

(shared with LOVE from your passionistas Nina + Gordon)