IT GETS BETTER…The Power of Hope

April 3, 2012Nina KovnerGIVE BACK

http://www.youtube.com/watch?v=7skPnJOZYdA

Beginning with one inspiring video, Dan Savage used the web to create the It Gets Better Project–a movement that has generated thousands of uplifting videos that give hope to teens.

We  LOVE this video first because of the message it has of hope to the untold numbers of young people it has and continues to inspire to overcome the burden of bullies and negativity they face every day in being who they are.

We also LOVE this video as another example of the power of the social web to engage, inspire and empower (!!) us personally and professionally.

The social web is changing how we communicate, share and learn – and is leveling the business playing field between individuals, small companies and the mega brands.  For sure, “it gets better” is a message of hope for us all.

Why Social?

March 27, 2012Nina KovnerGROW

“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”

Eric Qualman

Why the Social Web? Because just like your salons, its about people.

Today, “90% of consumers trust peer recommendations” (what we know as word of mouth, referrals and long considered the key in driving traffic and growing our business). And if the social web is “Word of Mouth on Steroids”, then we believe you will want to be there, in a authentic & meaningful way.

Competition for clients has never been greater – and social web provides individuals and businesses with powerful (and affordable) tools, platforms and programs that level the relationship & engagement playing field between very large companies, the very small (and all in-between).

As the social revolution continues and the reach grows exponentially, the social web is becoming increasingly “local”.  Yelp, Foursquare, and now Facebook (even more so by way of Timeline) are leveraging their massive consumer reach to better serve the needs of consumers locally while helping small businesses tap into where most buying power lives -within a few miles of home -and your salon.

Said best by Jay Baer (Social Media Speaker, Author, and Coach) and we believe this to be true- “Focus on how to be social, not do social”.