In this episode, we sit down with Tracy Ftacek, salon owner, educator, leader and creator of the on-demand beauty brand Pretty Convenient. Tracy shares her journey into salon ownership, why culture + communication has become her foundation for success, advice for new owners and so much more. You can find Tracy on the gram @prettyconvenientapp @tracyftacek. Thank you, Tracy, for sharing your story with us. We love you!
If It Was Easy
“I’m a greater believer in luck, and I find the harder I work the more I have of it.” Thomas Jefferson
(originally posted in April 2014, revised August 2015)
A conversation I had with a super awesome hairdresser the other day has been completely stuck in my mind, so what better way to get it out than to share it. Here is how the conversation went…
We were discussing a very successful salon in Los Angeles. Like mad successful. How did we define successful? Happy team members, happy clients. A TON of traffic. I also happen to know they are very profitable. My friend said to me…”Why don’t other salons work like that? They could be awesome too!” My response was, I know. They could. But they choose not to.
You see, success is a choice. And it is NOT easy. No matter what people say. Oh, and let’s just smash the other myth, that there is a secret. I call total BS on that one. And then there is the “they are so lucky.” Really? Luck? I like what Thomas Jefferson said in the quote above, that luck is tied directly to work. Very smart man.
Don’t know what to do to be successful? Find out. When we choose to become a brand owner, we have opted into knowing what it takes and doing what it takes. We either acquire the knowledge or hire the knowledge. We create. Then we execute like a bad ass. Measure. Adjust. Create again. Period.
If it were easy, everyone would be doing it. What are you doing to grow your business? Hiring the knowledge or acquiring the knowledge? It’s a choice. And the most important thing to do right now it to make one.
Love + Awesomeness-
Nina