In this episode of BUILDING & BREAKING, I break down one of the most iconic personal brands in the world, Taylor Swift.

This isn’t a fangirl episode (though I’m a Swiftie, duh). This is about a personal brand and consistent leadership, grounded in brand clarity, emotional connection, and healthy boundaries.

From how Taylor speaks the language of her audience to how she uses storytelling to build trust and community, this episode explores the exact strategy behind her global impact.

You’ll learn how to apply Taylor’s brand genius to your salon, business, or beauty brand, including real-world takeaways for hairstylists, salon owners, and beauty marketers.

In This Episode:

• A breakdown of Taylor’s brand story and why it works
• Lessons in client communication from Taylor’s inclusive language
• Why emotional connection builds long-term relationships and lifetime client value
• How healthy boundaries are part of brand strategy
• What it looks like to care deeply while protecting your energy

I also share how Taylor’s music and the Eras Concert Tour helped me heal through deep grief. This one’s personal, and yes, there were a fear tears shed.

If you are a salon owner, salon coach or independent stylist, and want to have a deeper understanding on how to not only create a brand story, but also, how it connects to every decision a salon makes in their business, click here to learn more about Creating Your Awesome Brand, a complete course for beauty pros.

Thank you for listening, leaving a rating or review, and sharing this episode with a business bestie who can benefit from the lesson.