Make every detail perfect, and limit the number of details to perfect.  -Jack Dorsey,  Co-Founder, Twitter

Here is the audio version of this post. Thank you so much for listening.

As I have wandered through several small businesses over the last month, something has stuck out to me that I felt inspired to share. Something so small, and many times overlooked, yet something that tells me so much about how much the business pays attention to the customer experience and to be honest, if they actually care about me.

What is this thing? A hook. Yes, a hook, in the bathroom. You know, a hook to hang my bag, purse, whatever. Do you really want me to put my purse on the floor? Really?

One of my biz mentors Robert Cromeans has always said, “It’s the little things.” And he is right. It is.

Every little detail that I experience with and about your brand matters. Both online and off. The look, smell, color, energy, vibe, sounds, all of it matters. So as the awesome quote from Jack Dorey says above, “make every detail perfect and limit the details to perfect.”

So today, I challenge you to take a walk around your business, both online and off, and check out your details. And while you are at it, be sure there is a hook in the bathroom.

(shared with LOVE from Nina)