In school, we’re rewarded for having the answer, not for asking a good question. -Richard Saul Wurman
Questions… Our brain is triggered by questions. We move towards what we focus on. Awesome questions create awesome learning… In my life, with years of education, sales and marketing experiences, I have learned so much about asking good questions. #questionwisdom
Last night as I was getting ready for “sweet dreams”, and yes, if you didn’t know, when I post my sweet dreams message, I am in fact, getting ready to turn in for the night. I just happen to sit on #teamearlybird but will never ever tell you which team to sit on. Do you. Do awesome. So I digress… Let’s continue…
Last night, my awesome buddy and super smart human @andrewdoeshair posted a question he gets so very often, as do I, which is… “How do I get more followers?” You can see his post here. It’s awesome. He is awesome. He creates value. He is interested. He engages. It’s no wonder he has such a passionate group of followers and has managed to create wildly successful businesses and a rad life.
While I have blogged on the topic of engagement, relationships, and social, you can find just a few posts here, and here, and here… I will break it down one more time, well not really, I will blog on this topic til it no longer needs to be blogged on. Why? There still seems to be so much confusion about the word “social”.
Let’s look at the formal definition…
Social adjective (aka action word)
: relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other
: liking to be with and talk to people
: happy to be with people
: of or relating to people or society in general
Wow, it’s an action word. Who knew, right? Lol.
So now let’s try flipping the script, shall we?
1. Instead of asking how to get more followers, ask how can I be of value?
2. Instead of asking how to get more followers… ask how can I create more valuable content that followers want to follow.
3. Instead of asking how to get more followers, ask how can I create awesome work, consistently, and share it.
4. Instead of asking how to get more followers, ask how can I spend way more time listening than talking? Engaging, two way conversations, relationship building, you know, the stuff that matters.
5. Instead of asking how to get more followers, engage. And by engage I mean follow others who are of value to you, like, comment and share, authentically. Authentically. I mean authentically. There are some Insta experts out there that tell you to randomly search hashtags and make a super inauthentic comment on random peoples pages. #lame
6. Instead of asking how to get more followers, ask how can I become an awesome storyteller. Find out what’s important to your target audience and share. Consistently.
It’s not that we don’t know how to get more followers, and by followers, I mean create something of value for people to follow, it’s just that many of us are looking for a magic bullet, a secret sauce, and a short cut. And I am here to tell you, just as Andrew did so well in his post, there is no magic bullet or secret sauce.
Oh wait. There is a short cut… You can buy followers. I know, crazy huh? And good luck with that.
Love + Awesomeness-
Nina @passionsquared
PS: A big shout out of thanks to Andrew for inspiring this post! Love your face buddy.