“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.”
Anthony Robbins
Here is the audio version of this post. Thank you for listening. Enjoy.
The Execution Dilemma
While doing the research for this post, I came across some very different takes on the concept of consistency in business. So let me start off by saying this is not about stifling creativity, but crafting a system of thinking, creating and doing that awesome businesses have in common.
When I think about awesome businesses, and I am passionate about studying them and working with them, they all share one thing in common; they are passionate about executing the fundamentals consistently. So what the heck does that mean?
Here are some examples…
Zappos is passionate about consistently executing awesome service and delivering happiness.
Apple is passionate about consistently delivering solutions through design and innovation. They are passionate about thinking different.
Facebook is passionate about consistently executing ways for us to be more connected.
Starbucks is passionate about consistently executing an experience.
Hairbrained is passionate about consistently executing a platform that allows us to share our art (and passion).
Passion Squared is passionate about consistently executing ideas and tools that empower people + businesses.
So what are some fundamentals in the salon biz that we can passionately execute consistently? Here are a few in the marketing, client care and leadership areas…
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Sharing our brand story & our why
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Greeting clients at the door
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Answering the phone (and email)
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Pre-booking
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Asking for referrals
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Professional hair care recommendations
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Recognition of team members and clients
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Responding to team members and clients
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Team meetings
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Menu’s and brochures
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Website design and updates
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Inbox marketing (email)
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Facebook (or any other social platform) posts, reply’s, responses, design
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Pricing strategy (products & services)
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Merchandising and promotion