Video blog Passion Squared hd

Video Killed The Radio Star

I want my MTV

It was August 1, 1981, a day I will always remember. It was the day MTV came on air, and it was insane! The first video that played was Video Killed The Radio Star by The Buggles. That day, our world forever changed. That day was almost 36 years ago.

As one obsessed with music from a very young age, I was fixated on the idea that my songs were given a new life, and I was able to actually see the artists through these things called music videos. All was well in the world.

Most of us had no clue what all this meant from a technology side, we were kids in high school, who only cared about where the next party was and when our next concert was gonna be.

Fast forward to today. In 2017 we all have the opportunity to be our own VJ’s, have our own MTV channel, and we have YouTube + Facebook + Instagram to thank for that.

With the rise of Facebook LIVE and Instagram LIVE, we can now get even closer to our communities and deepen the relationships we have already been building. We can deliver even more value to empower those who have chosen to engage with us. And that is awesome AF.

Here are some LIVE basics to help you create more awesome for your tribes…

Facebook LIVE
Zuckerberg has made it very clear. If you want to “get it right” on Facebook, you gotta embrace Facebook LIVE as well as upload “native video” meaning not sharing links to Facebook but uploading videos direct to Facebook.

Why? Well, if you ask me, he wants to “own” it all, and its a direct assault to YouTube. What’s the reward for doing this? We get to be “seen” more in the newsfeed, which means people can engage more with our content. Period. If you feel victim to the algorithm, then its time to fall in love with LIVE.

Facebook LIVE Tips
1. Who is your audience and what do they value?
2. Create a plan including topics and frequency of LIVES, be intentional and purposeful
3. Create a space that allows for a strong WiFi signal, good lighting, sound along with a tool to keep your phone steady
4. Communicate when you will be broadcasting
5. Engage with your audience while LIVE
6. Title your LIVES with words relevant to your topic
7. Share your LIVE videos on other platforms if relevant
8. Practice if you are uncomfortable, it gets easier the more you do it
9. Be human, this is the social web, and social means SOCIAL
10. Edit your LIVE when it’s finished- on your page, you have many options today, including choosing the best thumbnail image, adding captions (most people watch videos on Facebook with the sound off), adding keywords for targeting, etc.

Click here for more tips on creating an awesome Facebook LIVE

Instagram LIVE Tips
1. Who is your audience and what do they value?
2. Create a plan including topics and frequency of LIVES, be intentional and purposeful
3. Create a space that allows for a strong wifi signal, good lighting, sound along with a tool to keep your phone steady
4. Communicate when you will be broadcasting
5. Engage with your audience while LIVE
6. Practice if you are uncomfortable, it gets easier the more you do it
7. Be human, this is the social web, and social means SOCIAL

Instagram LIVE does not have a save option, at this point, so to be sure you are delivering the most value, #4 is really important.

Click here for more tips on creating awesome with Instagram LIVE

Here are links to the tools I use for my LIVES
Clip On Ring Light

Ring Light

Mini Tripod Kit

Tripod Kit

Now you have all the tools you need, and the most important one, YOU! And your passion for building deeper relationships with your tribe by delivering a ton of value through your LIVE streams.

And lastly, please join me each week on Instagram Tuesday mornings at 7am pacific for my Q+Awesome Instagram LIVES and every Wednesday morning at 7am pacific for my #WednesdayWisdom Facebook LIVES.

Mad Love + Gratitude-

Nina xo

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