“In a way, the Web is like your Hollywood agent: It speaks for you whenever you are not around to comment.”
Chris Brogan & Julien Smith, authors of Trust Agents
If your business is up 50% over last year, you clearly are doing something awesome and may not need to read this post. If it’s not, I encourage you to stay with me and hear me out on the topic of email marketing or what I like to call inbox marketing.
Yes, It’s Still A Powerful Tool
While you may hear that email is falling by the wayside with the rise of social platforms, that is simply not true. Email marketing is still one of the most effective ways to engage your clients and actually make sales happen. How you ask?
How Inbox Marketing Drives Sales
1. It keeps clients connected to your salon, shows them you care, and reminds them you are around.
2. It allows you to share salon news, say thank you, introduce promotions, launch new products and services and reminders to make reservations.
3. It drives traffic to your website which in turn can drive sales.
How Do I Know This? (besides researching the topic at length)
The #1 referral traffic source for Passion Squared is from our weekly emails. More people visit our site from the emails we send then from any other referral platform.
My clients and friends Nigel Sampson and Daria Di Benedetto, owners of Whole Body Method in Los Angeles sold over $5000 in packages from ONE single email campaign. Their business is up over 50% from last year, and while there are several factors as to why they have experienced this awesome growth, focused and consistent email marketing is one of them.
I had a chance to chat with Benjamin Jay, co-owner of the Hair Loft ltd in Chicago. He was awesome enough to share his most recent success story using email to engage clients and generate revenue. Check it out.
“So this holiday we really wanted to have a great season. One of the things we did was send out a note to our guests that hadn’t been in in 6 weeks and did not have a future reservation on the schedule letting them know what our upcoming holiday hours were going to be and giving them a link to make their reservation online. No discounts, because there was no need! Holidays are already our (and most people’s) best times of the year so we didn’t need to discount what was in high demand. Through these marketing emails, we booked an additional $1600 into our last 3 weeks of the Holidays.”
Benjamin Jay
These are the email campaigns that generated that additional $1600 in revenue over the Holidays for the Hair Loft ltd. Beautiful and on point.
