Passion is the gasoline of social media. Jay Baer
Of all the social and digital platforms, we believe Facebook is one of the most important platforms and one of the best places online to engage with salon clients and their friends, your possible future clients.
Facebook matters because:
- Clients live there as part of this 900+ million person global community.
- Engaging connections and conversations lead to deeper brand loyalty.
- Engagement can increase salon referrals, real world traffic and client frequency.
- Sharing your passion, brand story, voice and image with current and future clients helps them better understand your “why”.
- Making connections with other salons, hairdressers and businesses allows us to learn, share and support one another. We are all in this together!
Now, for some entertainment, we present Facebook Manners and You, an official Webby Award Honoree for Best Writing and Comedy: Individual Short or Episode!
They define Facebook as the “Electric Friendship Generator”, we think that is simply AWESOME.
Having an effective Facebook page for business takes a PASSION for being social (engaging and authentic), understanding your purpose in sharing your brand, having a plan, and lets not forget, good manners.
(shared with LOVE from your passionistas Nina + Gordon)