Trust is built on promises kept
From Module 1 of Creating Your Awesome Brand, A Complete Course for Beauty Professionals
What is a brand promise?
• How you solve the problems of the clients you serve
• The experience you deliver
• The expectations you set
• How you want your clients to feel
Different Audiences, Different Promises
When crafting your salon brand story, you likely have more than one audience unless you are a solo independent.
• Employment-based salons
Clients and team members
• Lease based salons
Clients and tenants
Example Brand promise for clients
Your clients may value relaxing experiences because previous salons they’ve been at feel chaotic.
Brand promise for teams
Your team may value working in an environment that is grounded and relaxing because their previous salon was toxic and chaotic.
Five Questions To Help Create Your Salon Brand Promise
1. What does your salon brand experience look and feel like?
2. How does your salon brand solve the problems of your people?
3. What is the expectation you are setting for the experience of your salon brand?
4. How do you want your people to feel?
5. What do you want your people to say about your salon experience?
Having clarity of your salon brand story, which includes your salon brand promise, helps you simplify your decision-making process, make more aligned decisions for your salon business, set clear expectations, and connect with the people you wish to serve, whether it be salon clients, salon teams or salon tenants.
With that clarity, you will save a ton of time you waste not making decisions, or making ones that are not aligned with your visions and goals, have more confidence, and courage, and feel so much more joy.
This is just one of many tools and strategies inside the Creating Your Awesome Brand, a complete course for beauty professionals. Because when you have clarity around your salon brand, you have a strong foundation to make more aligned decisions, save a ton of time, money, and energy, and feel more confidence, courage, and joy. Click here to learn more.
Much love, in service to you-
Nina