“Make it easy for people to talk about you.”
This is not a story about my beautiful new eyelash extensions, but one of how word of mouth and referrals happen when you truly become a social business. It does not get any more simple (not easy) than this. Here is how the story goes…
I follow larisadoll on Instagram. She is one of the most insanely talented colorists I have seen and has truly mastered the art of content creation, sharing and engagement on Instagram. She is so in demand, she is not even taking new clients. OMG, how many people can say that?
So as you can see in the pic above, she posted about her new lashes she got from the amazing Claudia Rod, miss_c_rod26 at Sinful Lashes. Now let me get something real clear, I had no intention of getting eyelash extensions. In fact, anything on or in my eyes makes me crazy. But I am a student of the social + digital web, and had to see what the fuss was all about, why did Larisa love her lashes so much?
So I quickly clicked on the Sinful Lashes page, and saw that a promotion was happening with Claudia. (I found out later Claudia was just beginning her career as an eyelash extension artist and is working hard on building her biz).
The Sinful Lashes page had a link to their website which allowed me to book online. Immediately. It was SO EASY. Just as it should be in 2014. A simple and seamless user experience. Is your booking process simple and seamless?