In this episode, Nina talks about the true purpose of providing home care solutions for your clients and some of the false narratives being shared in the professional salon industry. The truth is, your client’s happiness matters not just on the day of their salon visit, but also, all the days in between. The purpose of offering home care is not about money or profits, it is one of the results, however, not the most important result, which is client happiness and convenience. Nina also breaks down the simple math of professional home care, dispelling a narrative about it not having any profit. These narratives, which lack significant context, cause harm and create confusion. It doesn’t have to be that way. Together, we can change the narrative, which allows you to make more aligned decisions for your business and brand. Thank you so much for listening. You can find Passion Squared on the web here and on the socials here and here.
In this episode, Nina shares some simple, high-impact ways to show clients you care, build trust, and create more value for them. These simple actions, which have nothing to do with social media or algorithms, can help you retain awesome clients, and help you generate more revenue in the process. Also in this episode, Nina shares the real reason behind their obsession with squirrels, birds, and trees which is a story of hope and healing. You can find Nina and Passion Squared on the web here and on the socials here and here. Thank you for listening!
In this episode, Nina invites you to look at the words and language you use as a salon owner and how they align with your brand and the outcomes you seek. Traditionally, there’s been a focus on commission in the salon industry, which becomes problematic and creates unrealistic expectations, confusion, and disappointment. Whether you are an employment-based salon owner or a lease-based salon owner, this is an episode that may be the spark you need to dive deeper into your brand work, and in turn, create a more clear, aligned, consistent, and valuable story around the compensation or lease program you offer which can help you find the folks who see value in what you offer and are the best fit for your brand. You can find Passion Squared on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!
One way to reduce team discourse, leadership overwhelm and angst is to have clear, simple, aligned, and compassionate communication. And while that sounds like, duh Nina, the truth is it’s one of the most common reasons discourse is created in the first place, and why people quit. Unmet expectations, broken promises, or misaligned expectations come back to communication. In this episode Nina shares the Team Handbook framework they created for clients of Passion Squared, along with some crucial details and context. Whether it’s team, tenant, or client agreements, the more clear you are on your brand, the more clear your communications will be. Healthy communication, happy people. You can find the Team Handbook Template here and find Nina on the socials @passionsquared and at passionsquared.net Thank you so much for listening!
In this episode, Nina dives deeper into an Instagram post shared last week on being mindful about creating content drenched in justification around the value, worth, and pricing of your brand services and products. Whether you are a stylist, a salon, a fitness trainer, a massage therapist, a lash artist, or a content creator, always remember your content is your marketing. When you find yourself sharing content that speaks to your value, worth, and pricing, ask yourself who is this targeting and whether is it adding value and solving a problem for those you serve. Your current clients already know the value of the experience you deliver at the price you set. Your future clients will make a decision that they value the experience you deliver at the price you set. Those who don’t see value in the experience you deliver at the price you set aren’t your people. You can find Nina and Passion Squared on the socials @passionsquared and on the web at passionsquared.net Thank you for listening.