“Do what you do so well that they will want to see it again and bring their friends.” Walt Disney
In the world of professional salons, it has always baffled me how there is so much focus on how people get paid. Commission, salary, commission plus salary, team based, self-employed, independent, 1099, ugh, the list goes on and on…
And to be clear, this is not a debate on booth rental or commission salons, which is the better model or who is right or wrong, that is not a debate I choose to engage in, this is about what really matters to clients.
To me, it does not matter how you get paid, or what business model you choose to create, lead, manage, or work in.
Here is what matters…
#promisesmatter
Can you deliver an awesome experience consistently? The key word here is consistently? If you promise me a 5 minute scalp massage, trust, I know when you decided 3 minutes would be ok this time, guess what, its not ok.
#iamtheclient #ouch
Are you available when I want to get my hair done? Remember, I am the client, so my availability is more important than yours.
#myterms #notyours
Can I book with you 24/7?
#areyoudiscoverable
Do you have a website? Can I find your story online?
#referrals
How are your YELP reviews? Are there several, posted consistently over time?
#socialstatus
Can I find you on Instagram or Facebook? If I can’t, I don’t think you exist.
#ifnotgoodluckseeingmeanytimesoon
Do you pre-book my next appointment as a convenience to me?
#reducenoshows
Do I get a text or email reminder of my appointment?
#itmatters
Do you make my days brighter, my hair awesome and most importantly my heart fuller?
#selflove
Are you loving and kind? Authentically, kind and loving. To yourself, and those around you?
#omg #fail
Do you support & cheer on the people around you? Opposed to having a nasty attitude and talking shit about those around you and many times in front of me?
#notagoodlisttobeon
Is your space clean? I mean really clean? Or could your salon end up in a Buzzfeed list on grossest salons?
#youareresponsibleforthernergyyoubring #thankyou #sage
Is your energy clean? If it’s not, take care of that shit before you get to the salon.
#beginnersmind
Are you passionate about learning and trying new things?
#listentome
Are you really, really listening to me? Sometimes I think you aren’t. I said I loved that product you used on me, but you never offered it to me to take home.
#purpose #givemeareason
Do you know your why, and more importantly, do I know your why?
#valuematters
Is the value you deliver more than the price you charge? It better be. Because if its not, I will look for a less expensive option.
#wordofmouth #referrals
You see, if you do all these things, consistently, over time, you can create an awesome business + life. Because when you do all those things, consistently, I get excited. And when I get excited, I tell my friends.
Let’s stay focused on what matters, just like Mr. Disney did. #waltwisdom
Love + Awesomeness-
Nina, a salon client