Five Questions To Help Create Your Salon Brand Promise

May 23, 2024Nina KovnerGROW

Trust is built on promises kept

From Module 1 of Creating Your Awesome Brand, A Complete Course for Beauty Professionals

What is a brand promise?
• How you solve the problems of the clients you serve
• The experience you deliver
• The expectations you set
• How you want your clients to feel

Different Audiences, Different Promises

When crafting your salon brand story, you likely have more than one audience unless you are a solo independent.

• Employment-based salons
Clients and team members

• Lease based salons
Clients and tenants

Example Brand promise for clients
Your clients may value relaxing experiences because previous salons they’ve been at feel chaotic.

Brand promise for teams
Your team may value working in an environment that is grounded and relaxing because their previous salon was toxic and chaotic.

Same. But different.

Five Questions To Help Create Your Salon Brand Promise
1. What does your salon brand experience look and feel like?
2. How does your salon brand solve the problems of your people?
3. What is the expectation you are setting for the experience of your salon brand?
4. How do you want your people to feel?
5. What do you want your people to say about your salon experience?

Having clarity of your salon brand story, which includes your salon brand promise, helps you simplify your decision-making process, make more aligned decisions for your salon business, set clear expectations, and connect with the people you wish to serve, whether it be salon clients, salon teams or salon tenants.

With that clarity, you will save a ton of time you waste not making decisions, or making ones that are not aligned with your visions and goals, have more confidence, and courage, and feel so much more joy. 



This is just one of many tools and strategies inside the Creating Your Awesome Brand, a complete course for beauty professionals. Because when you have clarity around your salon brand, you have a strong foundation to make more aligned decisions, save a ton of time, money, and energy, and feel more confidence, courage, and joy. Click here to learn more.

Much love, in service to you-

Nina

Salon Owner Insights: Danielle Green of Radically Curly Salon

May 22, 2024Nina KovnerPodcast

In this episode, Danielle Green, the owner, and creator of Radically Curly Salon, an employment based salon in Las Vegas returns to the pod. We discuss Danielle’s recent move to a large salon from a quad salon suite, to accommodate her growing clientele and team. Danielle shares the journey and motivations behind creating the Radically Curly Salon brand, which focuses on celebrating all natural textures of hair. Danielle also discusses her wisdom and insights from the build-out of the new Radically Curly location including the importance of external support systems like a business attorney and CPA, and the challenges and rewards of transitioning to a larger space. We also discussed marketing strategies, client referrals, self-care practices, and maintaining healthy boundaries as an entrepreneur. You can find Radically Curly Salon on the socials here and here, on the web here. Thank you Danielle for sharing your wisdom, again, with us! And thank you to our listeners for being here. We love you!

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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina

Elevated Salon Prices Require Elevated Salon Experiences

May 15, 2024Nina KovnerPodcast

In this episode, Nina dives deeper into a recent Reel they shared on the connection between your salon brand, your salon experiences, and your salon prices. When your prices are aligned with the experience you deliver, and you’re attracting salon clients who see value in the experience for the price, you are good. When your salon prices are out of alignment with the experience you deliver, that’s where you may struggle. We also talk about the importance of context when absorbing content on the socials about your salon pricing. The Reel mentioned in this episode can be found here. You can learn more about the Creating Your Awesome Brand course here, find us on the socials here and here. Thank you so much for listening! 

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YouTube Podcasts

Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina

Salon Owner Insights: Kristen Peckich of La Pomponnee Salon

May 8, 2024Nina KovnerPodcast

In this episode, Nina sits down with Kristen Peckich, the owner of La Pomponnee Salon in Pittsburgh Pennsylvania. We discuss Kristen’s 32 years as the owner and leader of an employment-based salon, her unusually low turnover of team members and clients, her salon leadership philosophy, lessons learned, and transitioning from working behind the chair into a full-time leadership position. We also talk about Kristen’s most impactful marketing strategies focusing on client care and how Kristen practices self-care while serving others. Thank you Kristen for being an inspiration to our industry and for being our guest on the pod. You can find La Pomponnee on the socials @lapomponnee Thank you for listening!


Apple Podcasts
Spotify
YouTube Podcasts

Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina