Online Discourse and Its Impact on Your Salon Brand and The Salon Industry

May 1, 2024Nina KovnerPodcast

In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feeding into our fears and insecurities by amplifying the most enraging pieces of content. Remember, your content is your marketing, and what you choose to engage with online has a direct impact on your salon business and brand. And when you choose to engage, you are feeding these ridiculous narratives about our industry and causing harm to your nervous system, mental wellness, and salon business. Nina also shares a few tools to help you stay focused on what matters, and less on what doesn’t. You can find us on the web here, and on the socials here and here. You can listen to the 2024 The Year of Perspective for The Salon Industry here and the Instagram post mentioned here. You are so loved. Thank you so much for listening!

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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina

Non-Competes, Building Trust and Your Salon Brand

April 24, 2024Nina KovnerPodcast

In this episode, Nina talks about the recent ban on non-compete agreements in the US and why that’s awesome news for the salon industry in creating a positive and supportive environment for your salon team members, focusing on building trust through clear communication, expectations, and shared vision. Nina also talks about how this new ruling is directly connected to your salon brand story which is the foundation for your Salon Team Handbook, which is about building trust, clarifying your salon brand values, and helping create a healthy salon culture. You can learn more about Creating Your Awesome Brand, A Complete Course for Beauty Professionals here, and find Passion Squared on the socials here and here. Click here to read the official FTC ruling. Please share this episode with folks you feel would gain value from the message. Thank you so much for listening!


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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina

Generational Discourse: A Tale As Old As Time

April 17, 2024Nina KovnerPodcast

In this episode, Nina shares insights on generational discourse drawing from their own experiences as a young hairdresser and marketer, the importance of listening to different generations and their perspectives, and how it applies to both your salon business and life and shares some tips from a blog they wrote in 2013 on how to be a more empathetic leader to future generations. Nina also shares why the word awesome has always been a big part of their vocabulary. You can find Passion Squared on the web here and on the socials here and here. Thank you so much for listening! You are awesome!


 

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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina

The Trouble with Comparing Your Salon Brand To The One Down The Street

April 10, 2024Nina KovnerPodcast

In this episode, Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, and marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things. This episode also includes a little reminder about your rhythm, knowing that some days you’ll be in your flow, some days you’ll be on fire, and some days, like for Nina today, you will be in your slow era. All the days and eras matter. And so do you. You can find us on the socials here and here. Thank you for listening. 

Links mentioned in this episode:
Creating Your Awesome Brand Course 
The Pricing Playbook Class

Apple Podcasts
Spotify
YouTube Podcasts

Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina