“Of all of our inventions for mass communication, pictures still speak the most universally understood language.”
Walt Disney Company
We all know the saying a picture is worth a thousand words, and on your social pages, a picture can be worth a thousand likes, comments and shares. This is a pretty simple one. Images evoke the highest engagement on social platforms such as Facebook, Pinterest and of course Instagram. But what is important to take away from this super cool infographic is the types of images and the context in which we post them that makes all the difference.
Self-promotion and hard selling is NOT what the social web is about. What it is about is creating value, engaging, listening, sharing, two-way communication and building relationships. So instead of posting an image of a product you have for sale, think about posting a super cool hair image created with the product or client or team member using the product. See the difference?
Understanding these simple “rules of engagement” can transform your content on your social pages and dramatically increase engagement with your community. Awesome.
(shared with LOVE from your passionistas Nina + Gordon)
“More contact means more sharing of information, gossiping, exchanging, engaging – in short more word of mouth.”
Gary Vaynerchuk
Facebook for business is more than collecting likes and fans, it’s the “talking about this” number that is the true measure of how many people are truly interacting with your page. This number is made up of fans liking posts, commenting, sharing, RSVP’ing for events, etc. Those actions show how engaged your community is, and the social web is all about engagement.
How To Keep Fans More Engaged
Step One
Ask your Fans to go to your Page. Hover over the “Liked” button. A box will pop up. Then simply click “Show in News Feed” and “Get Notifications”.
One Step. Ta-Da!
We all know how crowded News Feeds can be and how it totally depends on several factors whether your posts will show up, so its really the “Get Notifications” that can make a HUGE difference in ensuring Fans are aware of your posts and engaging with your Page.
If your fans select “Get Notifications”, this is what it will look like when you post something to your Page.
Feel free to make your own How-To image for your Fans. (We are using a MAC for this example, if you have a PC, we suggested Google’ing it for instructions.)
How To Make An Image with Arrows
Simply go to your Page, and take a “screen grab” (command + shift+4) hovering over the “Liked” button. Then go to Preview, choose Tools, select Annotate, then Add Arrow, then click on the Arrow, and “draw” it on the image.
Step One
Step Two Step Three Step Four Now that you have made your own, you can post it to your Page, nicely ask your Fans to take these actions & show them how to do it with the super cool image you made. Awesome!
(shared with LOVE from your passionistas Nina + Gordon)
