Facebook Engagement How-To

“More contact means more sharing of information, gossiping, exchanging, engaging – in short more word of mouth.”

Gary Vaynerchuk

Facebook for business is more than collecting likes and fans, it’s the “talking about this” number that is the true measure of how many people are truly interacting with your page.  This number is made up of fans liking posts, commenting, sharing, RSVP’ing for events, etc.  Those actions show how engaged your community is, and the social web is all about engagement.

How To Keep Fans More Engaged

Step One
Ask your Fans to go to your Page.  Hover over the “Liked” button.  A box will pop up.  Then simply click “Show in News Feed” and “Get Notifications”.

One Step. Ta-Da!

We all know how crowded News Feeds can be and how it totally depends on several factors whether your posts will show up, so its really the “Get Notifications” that can make a HUGE difference in ensuring Fans are aware of your posts and engaging with your Page.

If your fans select “Get Notifications”, this is what it will look like when you post something to your Page.

Feel free to make your own How-To image for your Fans.  (We are using a MAC for this example, if you have a PC, we suggested Google’ing it for instructions.)

How To Make An Image with Arrows

Simply go to your Page, and take a “screen grab” (command + shift+4) hovering over the “Liked” button.  Then go to Preview, choose Tools, select Annotate, then Add Arrow, then click on the Arrow, and “draw” it on the image.

Step One

Step Two
Step Three
Step Four
Now that you have made your own, you can post it to your Page, nicely ask your Fans to take these actions & show them how to do it with the super cool image you made.  Awesome!

(shared with LOVE from your passionistas Nina + Gordon)