In this episode, Nina shares some thoughts about the ‘everyone is slow’ narrative being shared on the salon industry socials. The fact is, not everyone is slow, busy, sad, happy, or anything. This is another example of black-and-white thinking, coupled with remembering the algorithms can be deceiving and distracting. Nina also shares insights on some key areas of your salon business to look at when things slow down and you don’t know why starting with having clarity around your salon brand story which is the foundation for every decision you make in your business. You can learn more about Creating Your Awesome Brand, a complete course for beauty pros here, and find Passion Squared on the socials here Thank you so much for listening, and if you know someone who needs to hear this episode, I’d be super grateful if you shared it with them. Thank you!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode, Nina dives deeper into a post shared last week on the Passion Squared socials that spoke to the Stanley cup memes and folks comparing them to investing in professional salon products. The memes were funny and also created an opportunity to talk about brand value and lifetime client value. The deeper dive in this episode is about understanding the connection between educating your salon clients, and how that can translate into lifetime client value; the amount of joy, happiness, referrals, and revenue your clients bring you over the lifetime of your relationship. Nina shares some perspective and insight from a comment on that post, challenging the idea of recommending ‘non-professional’ product alternatives to clients who do not have the budget for professional products. The truth is, the actual value and differentiation of professional home care products come from you, the pro, the expert behind the bottle, and not always from what’s inside the bottle. Please listen to this with an open heart and mind. And if you have questions, I’d love to hear from you. You can find the original post here, and find us on the socials here and here. Thank you for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode Nina shares some insights into how you can double down on caring, building trust, and delivering value for your clients, teams, and tenants this year. Whether you believe a recession is here or on the way, getting back to the fundamentals of building relationships, referrals, retention, and revenue is very much in style. What’s out of style is client shaming, blaming, and being inflexible. Care, trust, and value are very much in. Focus on solutions, along with clarity of your brand purpose, promise, and people. You got this! You can find Nina and Passion Squared on the web here and on the socials @passionsquared Thank you so much for listening.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
