YELP

YELP…Yikes or Yay?

July 3, 2012Nina KovnerENGAGE, GROW

“A happy customer is the greatest advertisement.”

Andy Sernovitz, Author of Word of Mouth Marketing

According to the US Census Bureau, 14% of Americans move every year (that’s close to 50 million last year alone). Every year, 12+ million move out of state and another 12 million move to another county in the same state. That’s a lot of people moving around and many will be in search of  “happy customers” to help them find their next great haircut and more.

Enter YELP,  “the fun and easy way to find and talk about great (and not so great) local businesses”.

YELPWith over 54 million unique visitors each month, it’s the place where savvy salons go to tap into online word of mouth and take advantage of this growing (and FREE) source of real world referrals and traffic.  In fact, salons are the 4th most searched for business on YELP, after shopping, home services and restaurants. WOW.

Check out The Power of Yelp, our newest Social Beauty Intelligence Webinar on the Why’s, What, and How’s of YELP.  Our hope is that you gain insight into this powerful referral platform and begin to use it to help attract new clients to your salon, YAY!

http://youtu.be/PCIXyhODf2w

(shared with LOVE from your passionistas Nina + Gordon)

 

 

Square + Pinterest = LOVE

April 13, 2012Nina KovnerENGAGE, GROW

This is COOL! (and yeah, we know it’s not really cool to say cool, but this just is!)

Square on Pinterest (two of our faves) is a great role model to consider in creating your salon or stylist plan and presence on Pinterest.

 

 

 


Here are some ideas to think about for your boards:

Our Salon Clients (instead of Square merchants – you can make this more lifestyle and personal than in salon, or local business’ you love that your clients own, or both)

Our Salon in Action  (clients experiencing the salon, interacting with the team, before & afters)

Our Town (local cool pics or stylists and the salon involved in your community)

Our Salon Life (your team in action in the salon, salon videos (or videos our salon loves), curation of product videos, fashion news and how to’s)

Our Story (your salon history and “promise” in pictures)

Our Products  (and services – you all know how to make that one shine for sure)

 

 

Pinterest is the third largest (and growing) social site; it is visited primarily by women (70%) who have an average family income of $100,000+, a prime demographic for prospective clients. Pinterest offers a great place to anchor and curate content  for Facebook – and is FUN to engage with as both a business and as a consumer.

How are you using Pinterest to enchant & engage clients? If you’ve yet to start, what are you waiting for?

If you love Pinterest, lets play @ www.pinterest.com/passionsquared

We love this article about how our fave credit card processor for indie’s (like us!) is using Pinterest to promote their business by sharing real stories and engaging current and future clients.

To read this story, click on the link.
http://thenextweb.com/insider/2012/04/06/square-takes-to-pinterest-to-draw-attention-to-the-merchants-using-its-card-reader/

(shared with love from your passionistas Nina+Gordon)