In this episode, Nina dives deeper into an Instagram post shared last week on being mindful about creating content drenched in justification around the value, worth, and pricing of your brand services and products. Whether you are a stylist, a salon, a fitness trainer, a massage therapist, a lash artist, or a content creator, always remember your content is your marketing. When you find yourself sharing content that speaks to your value, worth, and pricing, ask yourself who is this targeting and whether is it adding value and solving a problem for those you serve. Your current clients already know the value of the experience you deliver at the price you set. Your future clients will make a decision that they value the experience you deliver at the price you set. Those who don’t see value in the experience you deliver at the price you set aren’t your people. You can find Nina and Passion Squared on the socials @passionsquared and on the web at passionsquared.net Thank you for listening.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
Bestie of Passion Squared and the beauty industry Gordon Miller recently launched a new podcast, Social Beauty Makers, and invited Nina on his pod.
From Social Beauty Makers A renowned coach, marketer, and thought leader in social and digital media, Nina Kovner, Passion Squared CEO, gives us a 15-minute master class on the fundamentals related to ‘brand’ and ‘branding’ -two words too often used interchangeably… in error. Today perhaps more than ever before, the essence of who we are and we show up (as businesses, professionals, or as humans) matters to those we connect with day-to-day. And just as education matters in your craft, so does it matter in raising the bar on your marketing game. Listen in for more.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode Nina shares insights into why it’s essential to understand your brand values, what those you serve value, and the difference between brand values and brand value. With the recent decision Amazon made to end their Smile program they chose to abandon a part of their brand that was of value for some, and in doing so, moves folks to question Amazon’s actual brand values. Your brand story is the foundation of all that you do as a small business owner, and it begins by having clarity of your brand purpose, promise, and people. You can find Nina on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode, Nina shares insights and examples of why it’s important to align your words, language, communications, and content with your brand purpose, promise, people, voice, values, and vibe. Your words have energy, meaning, and impact. You want the words you choose to help you move toward the outcome you’re seeking while ensuring they are in the language of your client, customer, or consumer. You can find Nina and Passion Squared on the socials @passionsquared and at passionsquared.net Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
Six years ago we kicked off our annual gratefulAF challenge and had no idea the impact it would make. Like, WOW. Each day I saw you, our passionate community, light up the world. A big shout-out of gratitude to all of you who participated over the years. You have sparked so much fucking joy for those you serve.
We are doing the challenge again because let’s be honest, we need this and the world needs this.
Below is my personal story and why gratitude is the center of all that we do at Passion Squared and how it can help you with perspective, awareness and even possibly help change the chemistry in your brain (here’s a study!)
In early 2007 I was in the darkest place I have ever been in my life (until late 2019 which you can hear about here). So much so, that I was planning my suicide. But here we are, it’s 2022 and even with all the heaviness, confusion, grief, and stress, I’m still alive, living my purpose and empowering others to live theirs too. How did this happen? It all began with gratitude.
Of course, there is so much more to the story which I share in my bookFollow Your Heart, but it was learning about the power of daily gratitude that made me realize that I had more to do on this planet (and so do you!) and that no matter how dark my head became, there was always something to be grateful for.
From there, I was able to find perspective, and perspective allows me to get through just about any hardship, sadness, or loss. It was this quote that changed it all for me, which is tattooed on my left arm to be sure I never forget that gratitude saved my fucking life.
“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.” Melody Beattie
We created a simple challenge for you and one I hope you invite your community and teams to join in too. It’s called the gratefulAF challenge.
Each day in the month of November we invite you to practice a little piece of gratitude and kindness. There are so many folks to share our gratitude for and many people to help, particularly small businesses. It truly is the little things. You never know who is in desperate need of your light, love, and support.
How To Participate
Start date: November 1, 2022 (however you can begin anywhere, anytime!)
1. Capture your gratitude 2. Share your gratitude to your Instagram or Facebook page or Stories (only if you feel inspired to do so) 3. Use #passionsquared 4. Tag@passionsquared/@ mention passionsquared if posting in Stories
5. Follow @passionsquared if you see value in what we share
Click here for the Instagram or Facebook Stories Challenge graphic Click here for the Instagram/Facebook Stories or Reels/TikTok 30-second quote video Click here for the Instagram Reels or TikTok cover image Click here for the Instagram/Facebook Stories size weekly gratitude list template Click here for the Instagram/Facebook square size weekly gratitude list template Click here for the Facebook/Instagram/Blog square-size Challenge graphic
To use our gratitude gif’s for your Instagram or Facebook Stories or anywhere, search the termPASSION SQUAREDunder GIFS in Insta/Facebook Stories or ongiphy.com
Our intention is that after 30 days you will feel how much gratitude can change your perspective, your energy, your brain, your biz, and your LIFE and you see the value of a daily gratitude practice.
How will you incorporate this challenge into your business and life? We would love to hear your gratitude ideas!
