BONUS Episode Nina Kovner on Branding
Bestie of Passion Squared and the beauty industry Gordon Miller recently launched a new podcast, Social Beauty Makers, and invited Nina on his pod.
From Social Beauty Makers
A renowned coach, marketer, and thought leader in social and digital media, Nina Kovner, Passion Squared CEO, gives us a 15-minute master class on the fundamentals related to ‘brand’ and ‘branding’ -two words too often used interchangeably… in error. Today perhaps more than ever before, the essence of who we are and we show up (as businesses, professionals, or as humans) matters to those we connect with day-to-day. And just as education matters in your craft, so does it matter in raising the bar on your marketing game. Listen in for more.
You can find Gordon on the socials @gordnm and Nina @passionsquared
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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
The Difference Between Brand Values and Brand Value
In this episode Nina shares insights into why it’s essential to understand your brand values, what those you serve value, and the difference between brand values and brand value. With the recent decision Amazon made to end their Smile program they chose to abandon a part of their brand that was of value for some, and in doing so, moves folks to question Amazon’s actual brand values. Your brand story is the foundation of all that you do as a small business owner, and it begins by having clarity of your brand purpose, promise, and people. You can find Nina on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!
Apple Podcasts
Google Podcasts
Stitcher
Spotify
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
Aligning Your Words with Your Brand
In this episode, Nina shares insights and examples of why it’s important to align your words, language, communications, and content with your brand purpose, promise, people, voice, values, and vibe. Your words have energy, meaning, and impact. You want the words you choose to help you move toward the outcome you’re seeking while ensuring they are in the language of your client, customer, or consumer. You can find Nina and Passion Squared on the socials @passionsquared and at passionsquared.net Thank you so much for listening!
Apple Podcasts
Google Podcasts
Stitcher
Spotify
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
Join The 2022 gratefulAF challenge
There is always something to be grateful for.
Six years ago we kicked off our annual gratefulAF challenge and had no idea the impact it would make. Like, WOW. Each day I saw you, our passionate community, light up the world. A big shout-out of gratitude to all of you who participated over the years. You have sparked so much fucking joy for those you serve.
We are doing the challenge again because let’s be honest, we need this and the world needs this.
Below is my personal story and why gratitude is the center of all that we do at Passion Squared and how it can help you with perspective, awareness and even possibly help change the chemistry in your brain (here’s a study!)
In early 2007 I was in the darkest place I have ever been in my life (until late 2019 which you can hear about here). So much so, that I was planning my suicide. But here we are, it’s 2022 and even with all the heaviness, confusion, grief, and stress, I’m still alive, living my purpose and empowering others to live theirs too. How did this happen? It all began with gratitude.
Of course, there is so much more to the story which I share in my book Follow Your Heart, but it was learning about the power of daily gratitude that made me realize that I had more to do on this planet (and so do you!) and that no matter how dark my head became, there was always something to be grateful for.
From there, I was able to find perspective, and perspective allows me to get through just about any hardship, sadness, or loss. It was this quote that changed it all for me, which is tattooed on my left arm to be sure I never forget that gratitude saved my fucking life.
“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.” Melody Beattie
We created a simple challenge for you and one I hope you invite your community and teams to join in too. It’s called the gratefulAF challenge.
Each day in the month of November we invite you to practice a little piece of gratitude and kindness. There are so many folks to share our gratitude for and many people to help, particularly small businesses. It truly is the little things. You never know who is in desperate need of your light, love, and support.