Let’s Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More
In this episode on the pod, Nina comes to you for a little catch-up after being under the weather this month to celebrate Passion Squared’s 12th birthday, dive into repurposing content, navigating sick days with salon clients, healthy boundaries vs. walls in your salon business, and some things to consider before discounting your salon services when you’re business is slow and you’re not sure why. Thank you so much for listening! Whether you’ve been here since day one or just arrived, thank you for your trust, support, and love. We’re so grateful you’re here.
Links mentioned in this episode:
Creating Your Awesome Brand Course
Episode Timestamps
01:52 Celebrating 12 Years of Passion and Gratitude
03:44 The Importance of Healthy Boundaries and Your Salon Business
07:44 The Difference Between Healthy Boundaries and Walls
11:28 The Impact of Discounting on Your Salon Brand and Its Value
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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
Your Salon Social Media Content Is Your Marketing
In this episode, Nina dives into the connection between your salon brand story and your salon’s social media content and shares some simple processes to stay focused on creating content that connects you to the salon clients you wish to serve. If you are looking to streamline your social media content process, build relationships with new clients, get out of comparison, and reduce overwhelm this episode is for you. You can find more information on the Creating Your Awesome Brand Course here and on the socials here and here. Thank you so much for listening!
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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
Your Salon Social Media Content Is Your Marketing
Your content is your marketing
Every photo, video, caption, like, comment, and share is connecting you to your salon clients or disconnecting you from them. When you have clarity of your salon brand story, you also simplify your salon content creation.
Aligning your social media marketing with this narrative is the key to resonating with your target audience or what we call ‘brand people’. This alignment goes beyond aesthetics or your brand identity; it’s a strategic choice that extends to how you price your services and products. By understanding this intricate web, you’ll gain clarity, allowing you to make informed and aligned decisions and navigate building and growing your salon brand with purpose.
Let’s look at an example of content, context, and aligning that with your salon brand. The image below is my sweet baby Courage. This picture could have several different meanings, thus, it’s important to provide “context” which in this example would be a caption.
I decided for this example to make this a message about our Salon Animal Agreement, or what some would call a policy. I prefer the word Agreement as it indicates shared responsibility, versus being a one-sided rule, which we all know how most folks feel about rules, lol. Ok, back to the lesson. So the context here is the caption, which is written in alignment with our salon brand story, and uses our Content Framework below;
Content Framework
1. Who is this content for?
2. What problem is this content solving?
3. How does this content add value for the clients, teams, or tenants I serve or want to serve?
4. What feeling do I want to inspire?
5. Is this content aligned with my brand story?
6. What result or action am I seeking?
Now, if I was feeling resentful, in a rush, and didn’t have clarity of my brand story, I may instead post something like the example on the right below.
How did the message on the left feel versus the message on the right? It matters because your current and potential future salon clients are listening.
This is just one of many tools and strategies inside the Creating Your Awesome Brand, a complete course for beauty professionals. Because when you have clarity around your salon brand, you have a strong foundation to make more aligned decisions, save a ton of time, money, and energy, and feel more confidence, courage, and joy. Click here to learn more.
Much love, in service to you-
Nina