Bestie of Passion Squared and the beauty industry Gordon Miller recently launched a new podcast, Social Beauty Makers, and invited Nina on his pod.
From Social Beauty Makers A renowned coach, marketer, and thought leader in social and digital media, Nina Kovner, Passion Squared CEO, gives us a 15-minute master class on the fundamentals related to ‘brand’ and ‘branding’ -two words too often used interchangeably… in error. Today perhaps more than ever before, the essence of who we are and we show up (as businesses, professionals, or as humans) matters to those we connect with day-to-day. And just as education matters in your craft, so does it matter in raising the bar on your marketing game. Listen in for more.
In this episode Nina shares insights into why it’s essential to understand your brand values, what those you serve value, and the difference between brand values and brand value. With the recent decision Amazon made to end their Smile program they chose to abandon a part of their brand that was of value for some, and in doing so, moves folks to question Amazon’s actual brand values. Your brand story is the foundation of all that you do as a small business owner, and it begins by having clarity of your brand purpose, promise, and people. You can find Nina on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!
In this episode, Nina shares insights and examples of why it’s important to align your words, language, communications, and content with your brand purpose, promise, people, voice, values, and vibe. Your words have energy, meaning, and impact. You want the words you choose to help you move toward the outcome you’re seeking while ensuring they are in the language of your client, customer, or consumer. You can find Nina and Passion Squared on the socials @passionsquared and at passionsquared.net Thank you so much for listening!
In this episode Nina shares some insights into how you can double down on caring, building trust, and delivering value for your clients, teams, and tenants this year. Whether you believe a recession is here or on the way, getting back to the fundamentals of building relationships, referrals, retention, and revenue is very much in style. What’s out of style is client shaming, blaming, and being inflexible. Care, trust, and value are very much in. Focus on solutions, along with clarity of your brand purpose, promise, and people. You got this! You can find Nina and Passion Squared on the web here and on the socials @passionsquared Thank you so much for listening.
Welcome back to the podcast, lol! It’s been a minute. In this episode Nina shares some wisdom and thoughts around the feelings and hopes of new days and how that can translate into any day of the year. Whether you spend your New Year’s Day in silence and reflection, or out playing in nature, or binge watching your favorite show, prioritizing your self-care is essential to feeling more grounded, present and intentional as a leader, small business owner and human. If feeling more grounded and intentional and self-care is on your 2023 list, this episode is for you. You can find Nina and Passion Squared at passionsquared.net and @passionsquared on all the socials. Thank you so much for listening, and Happy New Year!