6 Awesome Content Resources

“Every company is its own TV station, magazine, and newspaper.”

Jay Baer

Photo via Mike Pittman Photography

Here is the audio version of this post. Thank you for listening. <3
6 Awesome Content Resources

One of the most common questions I get asked by salon owners is where to find content for their social biz pages. One thing to always remember when creating content (original stuff) or curating content (sharing other people’s stuff) is it must fit your brand, your story, your why and your voice. Always remember, your content is your marketing.

There are so many resources for content, you just need to know where to look. Sometimes, the best content is right where you are standing, in your own salon.

Here are some awesome content resources for you to take a look at.

1. Fashion + Beauty Blogs + Sites
You will almost always find the latest & greatest fashion & beauty content to share with your community on these pages. From the latest celebrity trends, to how-to’s and more. These are some of my faves…

• MAC

• The Beauty Department

• Hairbrained.me

2. Content Curating Sites
Just type in what you are seeking and like magic you will find articles and features. It really is like magic!

• Alltop

• Squidoo

3. Pinterest
Search anything you are looking for and I promise, it will be found. Pinterest has awesome fashion, beauty, lifestyle, food, inspiration and more. Just always remember to credit the source so you can stay socially awesome.

4. Manufacturer Partners
For product info, high quality hair & product images turn to your manufacturer partners. They have big budgets and art departments, unlike most of us. Use the beautiful imagery and copywriting they create.

5. Quote Makers
For those of you who have a community looking for inspiration, humor or just love quotes, these are my go-to quote markers for Passion Squared.

• Behappy.me

• Recite This

6. Your Salon
This is the best resource of all. Before’s and afters, client & stylist features, behind the scenes (BTS) are all typically the most engaging content you can post on your social pages. So download a pic app, get on Instagram and start creating awesome.

And of course, there is always Google.

If you are looking to create awesome in your online and offline marketing, check out my Creating Awesome Workshop created with love by me.

(shared with LOVE from Nina)