In this episode of #QandAwesome, I talk engagement. Like online, on social + digital platforms. While this word is thrown around a ton, I find that not everyone understands that engagement is about building relationships. This is how we create awesome, online and off. Thanks so much for watching!
To watch more episodes, click here.
“Pay no attention to the man behind the curtain!” L. Frank Baum, The Wonderful Wizard of Oz
In today’s world of online everything, there is so much light and love, but there also can be so much darkness and deception. You see, online we have the ability to present and promote just about anything. And many actually believe what is being presented to them. In so many ways, that can be awesome, but in other ways, it can be debilitating and impact people’s esteem.
What am I talking about? Perspective.
There are millions of images being shown to us each day. Some are real, and some not so much. And my question is… Is that a good thing or a bad thing? And my answer? Both.
The Magical “But I’m Sick” Selfie
Recently, I was asked to provide a head shot for an event. Which normally I would simply email my go-to black and white head shot most of you have seen on my website and social media, taken by my awesome friend Anne Slattery, and one that I did not have much makeup on and for sure no filters. It’s real. Wrinkles and all. And I love it. But this request was for a color head shot, which I did not have, and they needed it within 24 hours. OMG, what the hell was I gonna do?
On that particular day, I was battling a nasty cold, and the last thing I wanted to do is take a damn picture of my snot nose face. But as any awesomeness creator does, we step up and show up. So I put my big girl panties on, scrubbed my face, put on a shit ton of makeup (which I hardly ever do), called in #teamawesome, and said “lets do this”!
Makeup + Ringlights + Filters Oh My!
With packed on makeup, a fake smile (remember, I was sick!), a ring light and a Snapchat filter (the one that removes all trace of any flaws on our faces, which I call the good self esteem filter), we began shooting. About 25 pictures which were mostly selfies. And then I was done. What little energy I had was zapped from my body.
We took those pics and began to filter them even more, using whatever editing apps were going to create the most magic, and like magic, we had our final pic.
I don’t think I have ever received more feedback about the pic we took that day. I mean, it was like I had just finished a shoot for the cover of Vogue. “Nina, you look beautiful. Nina, those lashes. Nina, the light in your eyes, Nina….
And while I was so grateful for those beautiful words, it made me immediately think about the insane pressure we put on ourselves to look “perfect” on social media. To present “perfect”, to edit to “perfect” and to compare to “perfect”. And the fact it, most of what we see is just smoke and mirrors. Like the Wizard. Like my new head shot.
Yes, it’s me. Yes, I know I am beautiful, inside and out. But don’t get it twisted; it is not what I look like everyday. Not even close. I am two months from 50. I have wrinkles. My skin tone is not even. My lashes are extensions. And with a cold, I look even worse. And that is what is real.
Comparison Is The Thief of Joy
Now let me be clear, there is NOTHING wrong with using the awesome tools and technology available to us to present our best self and our best work. It’s awesome, and I love it. BUT, where it becomes dark and destructive is when we believe it’s actually real. Like 100%. And we begin comparing ourselves and our work to what we see on Instagram, Facebook and Snapchat.
In addition to that, please remember that most of the time, people only present what they want you to see. And we make things up in our heads as to what we believe to be true. Follower counts do not equal paying the bills. Pretty head shots do not equal being successful. And beautiful work does not mean you have a full clientele.
My promise as a human and a brand is to always be honest and authentic. Why? Because I am in the empowerment business. And empowerment comes from within. Empowerment comes when we own our awesomeness, wrinkles and all.
So by all means use the lights, the filters, the lashes, the makeup, the apps, all of it. But please, be honest with yourself and others. And stop comparing your behind the scenes to others highlight reels (or selfies, or head shots or work, or claims, or follower counts, or…).
Love + Awesomeness-
Nina xo
PS: Wanna share Snap stories? I’m passionsquared, I would love to connect with you!
In this episode of #QandAwesome I address an issue that was brought to me about dealing with toxic people in a salon business. My answer may not be what anyone wants to hear, but we must remember, we teach people how to treat us, in biz and in life. Thanks so much for watching!
“The most courageous act is still to think for yourself. Aloud.” Coco Chanel
As I sit here on the day before Independence Day, I have been reflecting on my journey and what freedom looks like and feels like for me. You see, we all have different ways we define independence and freedom. And for me, it comes back to empowerment.
Now, lets first begin with the textbook definition of independence: according to Merriam Webster it means… “freedom from outside control or support : the state of being independent”
Here’s the thing. If we are in business, we thrive on “outside control or support” so are we really independent? I say kinda, but not really.
I say we are more interdependent. As we need each other. As opposed to dependent, like, I cannot exist without you.
OK, so I’m getting a little deep into semantics, so lets go back to empowerment.
Empowerment to me means…
Thinking for ourselves
Finding our voice
Wisdom to make decisions that feel good
Courage to set healthy boundaries
Confidence in knowing what is good for us
Embracing our whole, imperfections and all
Owning our story and being proud of it
Self awareness and all that comes with it
Lighting the path for others
Being strong enough to ask for help
Standing up for what we believe in
Challenging the status quo
Not living by society’s standards
Taking the road less traveled
Owning our choices
And I could go on and on. So on this Independence Day, I sit in gratitude for the choices I have made, all the good ones, and all the not so good ones, knowing that I am the creator of my journey and because of all those decisions I have the honor of helping pave the way for the people I love. That is true independence to me.
What does independence mean to you? Create some space today and reflect.
Love + Awesomeness-
Nina
“The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run.” Henry David Thoreau
I mean really, why? This is the question I ask myself daily, and one I believe we all must ask ourselves, online and off.
Why would I follow you?
Why would I book with you?
Why would I review you?
Why would I refer you?
Why would I talk about you?
Why would I work for you?
Why would I pay you?
Why would I come back to you?
If you cannot answer these questions with clarity and intention, its time to take a step back and look at your brand. This is your story. Your purpose. Your promise. Without those, you are not a brand. You are simply a business. One that can be easily replaced with the next “best” thing. The next “shiny object”. The next “lowest price”. The next “contest”.
Brands add value.
Brands make me feel something.
Brands speak to me on an emotional level.
Brands create revenue.
Brands have life.
Brands inspire me to take an action.
Why did you choose to follow Passion Squared?
Love + Awesomeness-
Nina