In this episode, Nina sits down with long-time friend and award-winning hairdresser Ira Pope Sage. They talk about everything, from how Ira became a hairdresser, to his first years as an educator, to navigating his fears and helping others navigate theirs as an educator, to what creates an awesome salon or education experience, to the daily rituals that help Ira stay healthy, grounded and strong. This is a must-listen episode for everyone in the salon industry, there are so many gems Ira shared to help you. You can find Ira and his tour dates on the socials here, and find Passion Squared on the socials here. Thank you Ira for being our special guest, we LOVE you! And thank YOU for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode, Nina dives deeper into a post shared last week on the Passion Squared socials that spoke to the Stanley cup memes and folks comparing them to investing in professional salon products. The memes were funny and also created an opportunity to talk about brand value and lifetime client value. The deeper dive in this episode is about understanding the connection between educating your salon clients, and how that can translate into lifetime client value; the amount of joy, happiness, referrals, and revenue your clients bring you over the lifetime of your relationship. Nina shares some perspective and insight from a comment on that post, challenging the idea of recommending ‘non-professional’ product alternatives to clients who do not have the budget for professional products. The truth is, the actual value and differentiation of professional home care products come from you, the pro, the expert behind the bottle, and not always from what’s inside the bottle. Please listen to this with an open heart and mind. And if you have questions, I’d love to hear from you. You can find the original post here, and find us on the socials here and here. Thank you for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode, Nina proclaims 2024 to be the year of perspective for the salon industry. One viral TiKTok or some comments from random strangers on the Internet is not fact, or truth. The algorithms are designed to feed off our enragement and discourse. Because of that, we are collectively losing perspective around how different salon businesses and models work, how salons make decisions aligned with their brands, and how salons grow. Whether it be overcorrecting and confusing healthy boundaries and walls, connecting the prices you charge and client feedback with your personal worth, tossing out the fundamentals of client retention and happiness, deciding salon business ownership wasn’t for you, having the best year ever, or the worst, we talk about it all to help you regain and retain perspective to have a more awesome, authentic and aligned with your brand year. You can find Passion Squared on the socials here and here. You can learn more about Creating Your Awesome Salon Brand here. Thank you so much for listening. Cheering you on, every day, always!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this special episode of the pod, Nina is joined by author, writer, storyteller, content creator, and small business owner Roxan McDonald. Roxan shares her story of how she became a writer and storyteller, her viral rise on TikTok, not being nice, where gratitude fits in her recovery and life, moving to a new country and we dive into Roxan’s latest creation, the Spiritual AF Activity Book and Journal. You can find Roxan on the socials here and her new book here. You can find Passion Squared on the socials here and on the web here. Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode, Nina responds to a question from Evan Joseph about dealing with a salon client who is being unreasonable and combative. There are several things to consider when deciding how to handle upset or angry salon clients; your business Agreements, your brand, lifetime client value, and the outcome you seek. Having healthy boundaries is essential in business, and Nina shares a few different ways to respond to these situations in a healthy way along with an example from My AwesomeAF Healthy Boundary Handbook which has several conversation frameworks like this to help you navigate the most common issues that arise. You can find Nina on the socials here and here, and on the web here. You can get a copy of My AwesomeAF Healthy Boundary Handbook here. Thank you so much for listening. And thank you @evanjosephcurls for inspiring this episode.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
