Just Ship It

You can’t build a reputation on what you are going to do. -Henry Ford

Here is the audio version of this post. Thanks so much for listening.

How many great biz ideas do you have right now that you have not taken action on? How many times have you talked about doing something awesome and never followed through?

Many of us can relate to the questions above, and its what I call a shipping problem.

You see, we can have all the most awesome ideas in the world, but unless we “ship” them, launch them, initiate them; they are just awesome ideas that will never have any impact on our business or the world.

If you find yourself unable to ship, there may be a few things happening that you need to explore.

Are you afraid?
Do you not have the resources or knowledge?
Do you have too much on your to-do list?
Are you a perfectionist?

All of these things are real and worth exploring, but not always an excuse to not ship your idea.  Now I’m not talking about a $100K remodel, I am talking about ideas, programs, products or services that can bring value to your world and help grow your biz.

Typically, what I have found working with my clients and community, is it is all four that stop so many from creating awesome. So lets break it down.

Most of us fear failure to some degree. But if we are going to ever create awesome, we have to use that fear as creative fuel, bust through, and do it anyway. It’s takes a TON of courage to create stuff. And even more courage to launch and ship it.

Resources + Knowledge
In today’s world, there are a gazillion resources at our fingertips as well as information to help us ship our idea. We just have to want it bad enough to find those resources and knowledge.

The To-Do List
In order to do important things; we have to let go of our obsession with the to-do list. If we get really honest with ourselves, most of the stuff on that list can be deleted, moved or delegated.

Is deadly. The idea that something is ever going to be perfect enough is one of the most dangerous thoughts we have. Why? It can prevent us from doing just about anything. And guess what? It’s never going to be perfect. Ever. Its not meant to be perfect and neither are we.

I wrote my new book, Follow Your Heart, on January 1, 2013. I sat on it for almost 9 months. Why? Fear, my perceived lack of resources, knowledge and my to-do list.  I have long lost the need for anything to be perfect, however, this did creep into my head when I recorded the audio version of the book. For real’s. Upon listening to the book, I began to judge its contents, to the degree that I had to stop listening or I probably would not have shipped.

As I prepare to finally release my book into the universe on January 26th, I see how I was 100% responsible for not shipping. Regret? Never. But what an incredible lesson it was for me, to always remember to look in the mirror, and realize my ability to create awesome and ship awesome is my choice.

(shared with LOVE from Nina)

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